SINGAPORE. Nuance-Watson (Singapore) front-liners were honoured once again at the national Excellent Service Award (EXSA) 2012 ceremony held by the Singapore Retail Association on 1 November.
This is the fifth consecutive year the incumbent beauty retailer at Changi Airport has been recognised for its service standards. The company claimed to have the highest number of recipients for this award in Singapore duty free.
Managed by seven industry-led bodies and supported by the Singapore government, EXSA is a nationwide service award that aims to develop service role models for staff to emulate, and to create “˜service champions’. A total of 22 Nuance-Watson service personnel were applauded at this year’s award ceremony for their customer service excellence. Three of them were named Star recipients, the highest tier award.
The awards are granted at three levels, Star, Gold and Silver, and nominees were required to meet the judging criteria over the qualifying period, 1 April 2011 to 31 March 2012. Nuance-Watson (Singapore) has produced three Star, four Gold and 15 Silver recipients for 2012.
![]() |
A total of 22 Nuance-Watson service personnel were honoured at this year’s EXSA |
Nuance-Watson (Singapore) Managing Director Ken Tse said: “This is the fifth year running that we have received this award. Nuance-Watson (Singapore) was proud to have the largest number of airport retail service staff recognised this year, more than any other travel retail operators in Singapore. It is heartening to see that our troop continues to strive and live up to the expectation of providing excellent customer service at Changi Airport.
“With growing number of passengers passing through Changi, it takes high levels of enthusiasm and passion to continue to do well in the same role round the clock. We like to think that we have a dedicated group of people and our comprehensive training for sound customer service is the reason why we are able to continue this stride. We would like to take this opportunity to thank our winners for their level of commitment.”
The company said it “takes prides in its methodology in developing highly committed front liners” and are committed to contributing significant resources to meeting and improving customer service to global level standards. With a portfolio of 20 Perfumes & Cosmetics and seven fashion and lifestyle stores at Singapore Changi Airport, Nuance-Watson (Singapore) operates round the clock and serves over 5,000 customers a day.
[houseAd5]