TAIPEI. Ever Rich Corporation will host the Grand Opening of its spectacular Duty Free Plaza in Taipei’s Neihu district on 27 February, followed by the company’s 18th anniversary celebration ball that evening.
Ever Rich Duty Free soft opened the flagship store in November. It caters principally for booming visitor arrivals from Mainland China. Taiwan posted a +37% increase in Mainland visitors for the first ten months of 2012 to 2.1 million, a figure that is projected to continue climbing sharply in the wake of improved bi-lateral relations and a big increase in direct flights.
The six-storey building (plus three parking levels), shaped in butterfly wing style, has a total floor space of 36,000sq m, half of it dedicated to commercial services. It features a diverse range of duty free products, from alcohol and tobacco to fashion, luxury, beauty, food & confectionery and a high-class Taiwanese products offer.
The Plaza also has a VIP floor, a banquet room for fashion shows and festivities and a convention area. In line with the company’s deep commitment to society, it also features a major emphasis on Taiwanese art and culture.
Once purchased, duty free goods can be collected by customers at Taiwan’s international airports upon departure.
NOTE: The Moodie Report toured the new store in late December to conduct research for a special book ‘Ever Rich at 18’ to be published by Moodie Corporate in February 2013 to coincide with the celebrations.
The book will examine the past, present and future of Ever Rich, now one of the world’s top ten travel retailers. It will include interviews with founding partners Simon Chiang and Jack Wu, and Vice President Kevin Chiang as well as coverage of the company’s various retail, cultural and leisure activities, plus its many Corporate Social Responsibility projects.
The 18th anniversary celebrations will also include a visit to the Kinmen Islands, offshore from Xiamen on the Chinese Mainland, where Ever Rich will open a major shopping mall next year, followed by the unveiling of the Ever Rich Kinmen Hotel in the first quarter of 2014.
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An exterior shot of the spectacular new Ever Rich Duty Free Plaza |
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Powerhouse names such as Rolex and Omega anchor the luxury watches department |
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The luxury boutique zone features many of the world’s most illustrious brands |
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High-quality local products are beautifully showcased in this Taiwanese destination merchandise department |
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An artist’s impression of the Ever Rich shopping mall that will open on the Kinmen Islands in 2013, followed a year later by a luxury hotel |
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An interior image of the Kinmen duty free shopping mall |
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The Moodie Report Chairman Martin Moodie chats with Ever Rich Chairman Simon Chiang and Vice President Kevin Chiang (right) |
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Simon Chiang’s long-time business partner Jack Wu (centre, with Kevin Chiang, right) talks to Martin Moodie about the company’s absolute commitment to Corporate Social Responsibility |
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(Above and below) Ever Rich Duty Free Plaza offers an extensive range of international and Taiwanese brands across various categories |
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While in Taipei, The Moodie Report Chairman Martin Moodie was interviewed by Formosa TV on the importance of travel retail and duty free to the tourism sector. Click on the video image to access the interview.
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Martin Moodie talks to Formosa News about the importance of travel retail to the tourism industry |