The Nuance Group has partnered with Estée Lauder to bring the beauty brand’s first major outpost promotion in North America featuring Modern Muse and Advanced Night Repair Synchronized Recovery Complex II to Toronto International Airport.
 |
“Bringing this unique brand experience to Toronto’s Pearson International Airport has allowed us to engage and interact with our customers outside of the store environment,” noted Nuance Vice President Buying & Merchandising Andrew Rattner.
Over the course of a three-month period from December through February in Terminal 1, Nuance & Estée Lauder will interact and engage with customers travelling through Toronto to an international destination to showcase the brand’s fragrance and skincare regimes, and provide customers with the ability to purchase products outside of the main duty free store, directly from the outpost.
Estée Lauder’s Advanced Night Repair Synchronized Recovery Complex II was introduced in 2013. The product is claimed to slow down the look of premature ageing, dramatically reducing the appearance of lines and wrinkles and significantly improving the appearance of skin radiance and evenness of skin tone.
Modern Muse, also unveiled last year, is Estée Lauder’s new signature feminine fragrance. The scent was inspired by the duality of today’s woman and is described as a true statement in modern luxury.
[houseAd5]
