Family-owned German spirits company Waldemar Behn will present a new design and new flavour for Dooley’s Original Toffee Cream Liqueur at the IAADFS Duty Free Show of the Americas in Orlando next month.
The new look was unveiled last year at the TFWA World Exhibition in Cannes, where Dooley’s was exhibited alongside the newly acquired Danzka Vodka. The response to the new design, the company noted, was overwhelmingly positive.
“In Cannes we presented the new close-to-revolutionary design of the Dooley’s family. The reaction was marvelous and the feedback was overwhelming,” Waldemar Behn President Rüdiger Behn underlined. “And we are sure to receive similar feedback when presenting Dooley’s for the first time at IAADFS in Orlando. We are certain that this new design matches the high quality of the content. Dooley’s Original Toffee Cream Liqueur is a superb blend of Belgian toffee, Dutch cream and vodka.”
The award-winning cream liqueur won two gold medals following the Cannes show, at the Cathay Pacific Hong Kong International Wine & Spirit Competition and the 2013 Liqueur Masters.
New seasonal flavour
The Dooley’s portfolio has also been expanded with a new seasonal flavour – Winter Chocolate, a combination of white chocolate and berries.
Said to be a “a big seller” in the North European market where it was tested this year, Dooley’s Winter Chocolate joins its other seasonal flavour, Dooley’s Tropic Summer.
“Winter time. Summer time. Coffee Time. And any time. That’s our new four seasons,” said Behn. “It’s always summer or winter somewhere. The season flavours will be available all year round. Follow the seasons.”
Behn added: “Dooley’s Winter Chocolate was a real positive surprise, not just due to the design, but most importantly because of the contents. Winter Chocolate is already testing positively at the border shops on the Danish-German border where we have had reorders.”
For more information, contact Gabriele Knigge, Brand Manager, Dooley’s Original Toffee Cream Liqueur; e-mail: Knigge@behn.de.
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About Waldemar Behn
Founded in 1892, Waldemar Behn is a leading family-owned company in the German liquor business. The company is being managed by the fourth generation, brothers Rüdiger and Waldemar Behn, and is still fully independent. It has a strong presence in its home markets, where the portfolio has been boosted by the addition of Danzka Vodka in 2013.
Together, Danzka Vodka and the award-winning Dooley’s Original Toffee Cream Liqueur form one of the company’s three strategic pillars: innovative brands with an international approach and relevance for both cocktail bars and liquor stores. The other two are Kleiner Feigling, Waldemar Behn’s best-selling liqueur in a 20ml shot bottle; and established regional and national spirits with a long tradition in the German market, including Radeberger and Küstennebel.
Dooley’s combines toffee and vodka in a premium quality cream liqueur, said to be popular as a base for a cream cocktail thanks to its low fat content. Seasonal flavours are created as fruitier alternatives, including Dooley’s Summer Cream and the new Winter Chocolate.
Note: The Moodie Report paid a visit to the Behn headquarters in northern Germany last year. A full profile of the company’s activities was featured in the October 2013 issue of our Print Edition, as part of a new series called Family Spirit. Click on the picture on the right to read.
