HONG KONG. L’Oréal Paris has partnered JCDecaux Transport to launch an advertising campaign at Hong Kong International Airport (HKIA) celebrating its 17th year as the official make-up artist of the Cannes Film Festival.
The concept involved the creation of a Cannes Film Festival podium, strategically positioned at Departures East Hall Exhibition Site, near the duty free stores. It also includes digital screen technology broadcasting scenes from the 2013 edition of the festival.
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The Cannes Film Festival podium created by JCDecaux Transport is designed to celebrate L’Oréal’s 17th year as the official make-up artist of the Cannes Film Festival |
Passengers are given the opportunity to discover L’Oréal’s complete range of skincare and make-up under professional guidance, make last-minute purchases before their flights and take part in a lucky draw. The grand prize is a VIP package that includes a chance to walk down the red carpet at the Cannes Film Festival with Hollywood stars and exclusive beauty treatments from L’Oréal Paris experts.
L’Oréal Paris Consumer Products Division General Manager Cécile Naour said: “I would like to thank all the stakeholders who have partnered with us to set up this elegant, sophisticated and unique make-up artist animation: Hong Kong Airport Authority which has trusted and encouraged the initiative and concept from the beginning; JCDecaux Transport which has strongly supported [us in turning] our ideas into reality; and DFS [which has been supportive of] innovative ideas and concepts to animate the duty free business.”
JCDecaux Transport General Manager Shirley Chan added: “JCDecaux Transport Hong Kong takes pride in having being chosen by L’Oréal Paris to launch its first duty free airport podium in Asia. We strive to provide our advertisers with a creative advertising platform which allows [the display of] their advertising message with flexibility while helping them to connect further with [their] target audience. Our team will continue to work tirelessly in delivering the best and most professional service to our clients to ensure the achievement of their advertising goals.”
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The campaign gives passengers the opportunity to discover L’Oréal products under professional guidance, make last-minute purchases and take part in a lucky draw |
