SOUTH KOREA. The Estée Lauder Companies’ flagship brand Estée Lauder has partnered with Shinsegae Duty Free to unveil a Skin Longevity Institute pop-up in Incheon International Airport Terminal 2.
Running until 24 July, the activation introduces travellers to the new Re-Nutriv Ultimate Diamond Age Reversal Eye Crème.
Estée Lauder is also collaborating with Korean Air’s First Class Lounge to offer passengers Re-Nutriv skincare treatments ahead of departure.
The experience will be available from 17 to 24 July at Korean Air’s First Class Lounge in Incheon International Airport T2.
The pop-up at Incheon Airport offers a range of facial services for travellers using Re-Nutriv products, including hand massages and sculpting treatments that lift facial contours and refresh the eye area.
The activation includes an iris art photography zone where visitors can transform their iris patterns into digital portraits, adding a personalised element to the experience.
Estée Lauder Travel Retail Asia Pacific Vice President/General Manager Selina Thng said, “At Estée Lauder, our vision has always been to meet the evolving demands of our consumers.
“We know that luxury consumers across generations are prioritising experiences and services in their beauty routines, in addition to high-performance products.
“The Skin Longevity Institute pop-up combines cutting-edge skincare with immersive luxury experiences, all inspired by our expertise in skin longevity science.”
Incheon International Airport Corporation Vice President of Operation Division Chang-Kyu Kim remarked, “It is especially meaningful that this beautiful pop-up is located in the heart of the airport, right in front of Shinsegae Duty Free, one of the most prominent and high-traffic areas in Incheon Airport.
“I hope this marks the beginning of many more engaging and high-quality collaborations between Shinsegae Duty Free and Estée Lauder in the future.”
Shinsegae Duty Free Executive Vice President of the Merchandising Division Jungwook Lee added, “Through this partnership, we are redefining what a pop-up can be – not just a retail space, but a curated destination where travellers can pause, explore and truly enjoy the journey.”
As reported, the Re-Nutriv Ultimate Diamond Age Reversal Eye Crème draws on 15 years of research and uses SIRTIVITY-LP technology to activate the longevity protein network. The formula also incorporates Black Diamond Truffle Extract. ✈
