UK.Financial software, data and media company Bloomberg has launched its first Bloomberg Hub at London City Airport (LCY) as part of a global marketing initiative.
The Bloomberg Hub delivers news, data and information to business travellers, which make up 61% of the airport’s 3.4 million passengers per year and are the main audience for Bloomberg.
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The tech hub is a world first for Bloomberg, which is looking to target the business travellers representing up to 61% of London City Airport’s annual passenger traffic |
London City Airport CEO Declan Collier said: “Our agreement with Bloomberg will set us apart from the other airports in and around London, cementing our position as the business traveller’s airport of choice – but we cannot stand still and will need to work together with Bloomberg on a constant basis to continue to meet the customer’s changing needs.”
Collier added: “LCY has ambitious growth plans – to reach an already-permitted 120,000 flight movements a year (up from 70,000 today) and to double passenger numbers to 6 million a year by 2023. 61% of our passengers are travelling on business – to and from the business, financial and political centres of Canary Wharf, The City and Westminster – and they will value the information and facilities being made available to them in the Hub extremely highly.”
Bloomberg CEO and President Dan Doctoroff said: “LCY’s customers are business travellers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them make better business decisions. The Bloomberg Hub is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”
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From left to right: Bloomberg Chief Marketing Officer Maureen McGuire, Bloomberg President & CEO Dan Doctoroff, London City Airport CEO Declan Collier, and London City Airport Chief Commercial Officer Matthew Hall |
The Bloomberg Hub will remain at LCY for the next three years. It is comprised of five elements: The Media Panel, The Media Ticker, The Lounge, The Media Wall and The Wi-Fi Sponsorship.
The Media Panel is located at the entry point to pre-security and passport control. It consists of six ultra-high-definition 55in digital screens that display branded visual content and contextual messages (according to the time of day) to passengers as they approach security.
The Media Tickers are two separate 130m-long scrolling digital media displays made of up to 23 million LEDs each. One is located in the pre-security zone with the other in the atrium beyond security.
The displays show a stream of digital media, electronic data and visual information to passengers, including news headlines and financial information (indices, equities and currencies data) from the Bloomberg Professional service. The tickers also stream travel-specific information, including world weather and world time, according to daily LCY flight destinations.
The Lounge covers a 260sq m space for 180 travellers to work, relax, network and prepare for their day. It is comprised of four zones: Buzz, where travellers can network and catch up with colleagues; Unwind, where travellers can relax and wait for their flight; Shine, where travellers can receive a shoe shine and suit stream; and Spark, where travellers can share content with friends and family.
Features in the Lounge include an apps bar with six tablets loaded with Bloomberg’s mobile apps, four Bloomberg terminals for subscribers of the Bloomberg Professional service, a Bloomberg Analytics help desk (ADSK), 24/7 Bloomberg Television, 110 universal charging stations compatible with UK, European and American electronic devices, free Wi-Fi and complimentary copies of Bloomberg’s range of business, financial and lifestyle magazines.
Central to the Lounge is the Media Wall. The 7.2m long, 3.1m tall digital display shows travel information, market news and analysis, relevant data, Bloomberg Television and promotional content. It also features permanent displays for live departures.
London City Airport Chief Commercial Officer Matthew Hall said: “The arrival of the Bloomberg Hub in the LCY departure lounge furnishes our passengers with a new level of service – that of up-to-the-minute data and information – which reflects the moves we’re making towards managing the passenger journey through the use of technology. The agreement we have with Bloomberg reflects a burgeoning strategy of working with high-profile, global brands to deliver relevant content and added value to passengers as part of the airport experience.”
Bloomberg Chief Marketing Officer Maureen McGuire added: “The Bloomberg Hub is an innovative and exciting customer experience that embodies the Bloomberg brand – a distinctive, dynamic network of information, technology and ideas. It delivers timely, valuable news and data to London City Airport’s business travellers, many of whom are our clients and prospects.”
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At the heart of the lounge is the Media Wall (above), which displays essential travel information, market news and analysis, data, Bloomberg Television and promotional content |
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The lounge also offers areas where travellers can relax before their flight (above) or charge up their devices using one of the 110 universal charging stations (below) |
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