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The limited editions, which come to duty free in September, feature six cities |
Heineken has marked its latest global campaign, “˜Cities of the World’, with the launch of a series of limited edition bottles. Each edition has the names of one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London and Rio de Janeiro. The special edition bottles will be available globally, including in global duty free, from September.
The new campaign also features a TV commercial, titled The City, launched this month. The “˜Cities of the World’ drive will include local activations in more than 100 countries, beginning with the USA.
“We know that while Heineken drinkers are familiar with many of the hot spots in their cities, they may not venture outside their usual routine on a daily basis to explore the unexpected,” said Senior Brand Manager Heineken Global Duty Free Audrey Schillings. “With the “Cities of the World” campaign, we’re aiming to inspire them to move away from their usual habits to discover and unlock the secrets of their own cities. For Global Duty Free the campaign has added significance of these iconic cities and the call to our consumers of being adventurous in new destinations while travelling for business or on holiday.”
