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MAC Cosmetics has unveiled the latest incarnation of its Viva Glam campaign, fronted by Rihanna.
Viva Glam Lipsticks and Lipglass glosses (refreshed annually with new shades) are the primary fund-raising products for the MAC Aids Fund, to which 100% of the selling price is donated.
Rihanna’s debut Viva Glam line (a creamy red frost shade, presented in striking black/red packaging) was introduced earlier this year. Viva Glam Rihanna II comprises a silver frosted warm mauve Lipstick, and a red frosted cool mauve Lipglass, in packaging which features Rihanna’s signature. The line will be available in travel retail worldwide from 11 September.
A new ad campaign has been created to support the launch. For Viva Glam Rihanna II the singer has swapped her blonde wig for a green one, and sports a matching green rubber ensemble.
For more information visit www.macaidsfund.org
