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“We are confident that we possess the distinctive know-how in providing experiential offerings in-store that would deliver a value-added experience for our customers.“ |
Jeong-Ho (Jason) Cha Head and Senior Executive Vice President The Shilla Duty Free |
SINGAPORE. The Shilla Duty Free has commenced operations of the beauty concession at Singapore Changi Airport, taking over from long-time incumbent The Nuance Group (Singapore) today.
The new stores, branded Cosmetics & Perfumes, will showcase what Shilla described as the largest collection of brands among airport duty free shops in Asia. Some of the new brands being introduced at Changi Airport for the first time include Burberry Cosmetics, Cosme Decorte, Urban Decay, Vichy, and La Roche Posay. By end January, the Shilla Duty Free will add over 70 new brands to the existing collection to make a product line-up of about 190 brands, offering savings of up to 40% compared to downtown Singapore.
To accommodate the new brands, Shilla said it will gradually renovate the concession until the beginning of next year while operating existing stores. As reported, the concession includes 19 outlets covering about 5,500sq m from Terminals 1 to 3, and about 1,800sq m of space in the upcoming Terminal 4. A key highlight will be the world’s first duplex store for the beauty category.
To celebrate the opening of Cosmetics & Perfumes, The Shilla Duty Free has launched a series of special events and promotions. From 1 October, the travel retailer will give away Etude facial masks as GWPs, as well as free skincare product sample kits from Lancôme, Kiehl’s or Biotherm. Customers also can expect more gifts and benefits depending on amount of purchase. (For more information, visit sg.shilladutyfree.com)
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Open for business: The Shilla Duty Free’s new Cosmetics & Perfumes stores have started trading at Singapore Changi Airport |
The Shilla Duty Free Head and Senior Executive Vice President Jeong-Ho (Jason) Cha commented: “Singapore has a strong tourism market and we see the tremendous opportunity here. With our positioning as a global leading duty free operator and expertise gained from more than 28 years of experience in the industry, we are confident that we possess the distinctive know-how in providing experiential offerings in-store that would deliver a value-added experience for our customers.”
Changi Airport Group Senior Vice President for Airside Concessions Ivy Wong said: “We are delighted to partner The Shilla Duty Free on the transformation of Cosmetics & Perfumes stores across Changi Airport. In the coming months, passengers can look forward to a suite of beauty stores boasting a brand new look and offering an elevated experience complete with an exciting range of brands, as well as the world’s first airport beauty duplex.
“This will strengthen Changi’s foothold as a world-class airport with a vibrant retail environment. We will continue to deliver strong retail value propositions and an unrivalled retail experience for our shoppers from around the world,” she added.
Besides Cosmetics & Perfumes, The Shilla Duty Free operates Prada, Bottega Veneta and the Maison de Chronus watch outlet at Changi Airport. In addition, its affiliate Samsung Group is introducing the world’s first standalone Samsung retail boutique in an airport, at Terminal 3.
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Shilla is set to unveil the world’s first airport beauty duplex in the coming months |
