Danish company Dyrberg/Kern has one over-riding objective in mind as it prepares for this year’s TFWA World Exhibition in Cannes in October (stand number: Blue Village E13) – to become one of travel retail’s leading fashion jewellery brands.
With listings already secured on a number of airlines including Lufthansa, Scandinavian Airlines, KLM, Lufthansa, Scandinavian Airlines, Qatar Airways, Norwegian, British Airways, Air France, Thomas Cook, easyJet, and Air Berlin, Dyrberg/Kern intends to expand its distribution within ground shops and cruise-ships.
Dyrberg/Kern Travel Retail Manager Jacob Olsen said: “We have been involved in the travel retail industry for the past seven years, and with a lot of hard work have built up a very strong portfolio of high-quality jewellery and watch products at very attractive price points.
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Aiming high: The Danish house plans to become one of travel retail’s leading fashion jewellery brands | ||
“All of our products are created in our design studio in Copenhagen, which gives them a unique selling point, and results in all our products having a high perceived value. The travel retail market is a fast-growing market for us; with people travelling more than ever there are huge opportunities for us to sell our products to a growing amount of people every year.”
New this year is a travel retail exclusive line of trendy retro watches with matching bracelets. The company says the sets offer “functional and stylish accessories for the fashion-conscious modern woman”.
Dyrberg/Kern will also highlight classic and best-selling items, including Louise crystal earrings, a Satinelle watch with matching bracelet and Marigo leather necklace with heart-shaped crystal. It is also extending its range of enamel bracelets to include new colours and styles.
“Exhibiting at TFWA World Exhibition is the highlight of our year,” Olsen said. “The opportunity to showcase our diverse range of products to key industry figures is very exciting, and helps us continue our ambition of becoming the preferred jewellery fashion choice for modern and confident women.
