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Rossellini will spread Lancôme’s vision of beauty across the world (photo courtesy of Marc-Antoine Coulon for Lancôme) |
Isabella Rossellini, the original face of Lancôme, has been named a muse of the French beauty house.
Rossellini, aged 63, first worked with Lancôme in 1983 for 14 years as the brand’s very first face. Lancôme said she will spread the brand’s particular vision of femininity to the four corners of the earth.
In her role as a muse, Rossellini will be a spokesmodel for Lancôme on a regular basis, sharing the secret of her happiness and her opinion on how to accomplish “genuine” beauty.
The daughter of Italian director Roberto Rossellini and Swedish actress Ingrid Bergman, Rossellini is described as an iconic figure in cinema, a woman of culture and a free spirit. She has played cult roles and has worked with major directors such as David Lynch, Joel Joel Schumacher and Guy Maddin. Most recently, Rossellini was in the films Enemy and Joy and was on-stage to mark the centenary of her mother’s birth.
Lancôme General Manager Françoise Lehmann said: “Beyond Lancôme’s values, which she represents so magnificently and quintessentially, Isabella embodies the idea of an accomplished beauty that is synonymous with well-being. She also maintains a very positive, serene attitude to age, which she experiences as liberating and self-affirming.”
Rossellini said: “I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me; it’s a strong indication of Lancôme’s inclusiveness and celebration of all women.”
