The Chita is said to be mild and smooth on the palate with a clean finish offering subtle bittersweet hints of spiced oak |
Beam Suntory Global Travel Retail (GTR) is launching a Japanese single grain whisky exclusively in travel retail.
Called The Chita, it will be released in July in Asia Pacific and Europe and in limited quantities in the Americas.
The whisky, which is said to have a smooth and floral taste profile, will be available in a 70cl format and presented in an indigo blue gift box. It carries a RRP of US$55.
The Chita was created using diverse unblended whisky distilling techniques at The House of Suntory Whisky’s distillery in Aichi Prefecture on the Pacific coast of Japan.
It is made as ‘Dashi’, a special Japanese broth used across The House of Suntory Whisky’s range that is said to enhance the balance and harmony of the blend, resulting in a gentle finish.
Beam Suntory Global Marketing Director, Travel Retail Michael Cockram said: “The Chita is a perfectly balanced Japanese whisky that reflects the artistry and diversity of The House of Suntory Whisky. With our rich history of innovation and award-winning Japanese releases, Global Travel Retail will continue to be a priority platform to showcase innovative new products from the Beam Suntory portfolio to the rest of the world.”
