Shisiedo Travel Retail is poised to unveil a number of new products and travel retail exclusives from skincare brands Shiseido, Clé de Peau Beauté and Anessa at next week’s TFWA Asia Pacific Exhibition (stand B20).
“The growth of the cosmetics category in travel retail continues to be led by Asia and the skincare segment, and Shiseido Travel Retail is in a prime position to capitalise on this trend,” said Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet.
“Asia Pacific is at the heart of our strategy; the region is the biggest contributor to our travel retail sales, while skincare – our strongest axis – makes up 55%. The ability to leverage Shiseido Group’s Center of Excellence for skincare based in Tokyo, the home of our prestige Shiseido and Clé de Peau Beauté brands, gives us a further advantage.”
Jouguelet continued: “We have stepped up our development of travel retail exclusives as consumers become increasingly focused on value, and we are diversifying our portfolio with a strong push behind Anessa and Aupres, two Asian brands which are doing well in China – a key market for us – and have strong appeal for the growing segment of second, third and fourth tier Chinese travellers.”
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Skincare is Shiseido Travel Retail’s strongest axis, contributing to 55% of sales | ||
Shiseido
Shiseido is expanding its Bio-Performance anti-ageing range with the launch of two new products under the LiftDynamic series: Bio-Performance LiftDynamic Cream 50ml and Bio-Performance LiftDynamic Eye Treatment 15ml. They join the existing LiftDynamic Serum, a multi-benefit sculpting serum, to complete the LiftDynamic collection which will be available as a travel retail exclusive set.
The new LiftDynamic series, featuring Shiseido’s TruStructivTM Technology, is said to be one of the most advanced bio-technologies available. The product works to support the skin’s natural restorative powers and promotes skin’s potential for self-renewal. Super-Hyaluronic Acid Plus replenishes skin with deep moisture, claiming to keep skin hydrated for 24 hours. According to the brand, skin appears tightened and more visibly sculpted with continued use.
Bio-Performance LiftDynamic Cream 50ml and LiftDynamic Eye Treatment 15ml will be launched in travel retail Americas in August, followed by Europe, Middle East & Africa travel retail in September, and travel retail Asia Pacific in October.
The travel retail exclusive Bio-Performance LiftDynamic Program will be launched in travel retail Asia Pacific as well as travel retail Europe, Middle East & Africa in October.
Clé de Peau Beauté
The brand has relaunched its Intensive Eye Contour Cream with a new formulation featuring extracts of licorice, tormentilla and star fruit leaf, said to deliver a youthful looking radiance.
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Left: Clé de Peau Beauté’s Intensive Eye Contour Cream claims to improve the appearance of under-eye bags and dark circles; right: Shiseido’s Bio-Performance LiftDynamic series | |
According to the brand, the cream improves the appearance of wrinkles and fine lines as well as brightening, contouring and toning.
The product comes with a platinum massage wand for application around eye contours.
Intensive Eye Contour Cream is also available as part of three travel retail exclusive sets: Intensive Eye Contour Cream Duo; The Cream Luxury Set, which includes Clé de Peau Beauté’s La Crème 50ml; and Ultimate Radiance Trio, which features La Créme 50ml and Le Sérum 40ml.
Clé de Peau Beauté Intensive Eye Contour Cream 15ml and the three travel retail exclusive sets will be launched in travel retail locations in the Americas and Asia Pacific in September.
Anessa
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Anessa Perfect UV Sunscreen Aqua Booster has a non-sticky texture and is easily removable with soap or cleanser, according to the brand |
The bestselling sunscreen brand in Japan has introduced a new travel retail exclusive 90ml size for its Perfect UV Sunscreen Aqua Booster.
Featuring Aqua Booster Technology, Anessa Perfect UV Sunscreen Aqua Booster claims to protect the skin against repeated UV exposure and treat UV-induced damage such as dryness. The product is said to be water- and sweat-resistant.
Anessa Perfect UV Sunscreen Aqua Booster 90ml SPF 50+ PA++++ will be rolled out to Asia Pacific travel retail in August, followed by a travel retail exclusive duo pack in September.
Aupres
Aupres has unveiled a complete rebranding to set the stage for its next stage of growth.
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Aupres, developed exclusively for the Chinese market in 1994, begun its rebranding in January this year |
Rebranding includes a new logo and tagline “Beauty starts from beautiful bare skin”, based on the concept of creating healthy skin in women that exudes self-confidence and vibrant beauty, whether au naturel or with full make-up.
Aupres has also introduced new visuals for its 2016 ad campaign starring Chinese actress Sun Li, who continues to serve as the brand ambassador.
Store counters have been revamped with an expanded and open design, as well as diagnostic tools to provide an enhanced skin consultation service for shoppers. New uniforms, featuring the new light pink logo, have also been introduced for the brand consultants.
A new product assortment will be launched in 2017, defined according to three approaches: Nurture, Repair and Beautify. Star product Eternal Essence will lead the offer.
