Pernod Ricard Travel Retail has created a limited-edition multi-faceted blue Absolut Original vodka bottle for the festive season.
The semi-translucent bottle has been specially designed to mirror the shape of a prism, creating asymmetrical facets that catch the light in different ways.
According to Absolut, the aesthetic of the bottle reflects and celebrates the spontaneous moments of nightlife and the journeys Absolut vodka takes consumers on.
The Absolut Facet limited edition will be distributed worldwide from October 2016.
Global activations that highlight the design of the bottle will support the launch in global travel retail.
