Brown-Forman Travel Retail has introduced the Jack Daniel’s Single Barrel Personal Collection to Delhi Duty Free, following its launch last year.
The collection enables customers to purchase their own hand-selected barrel of Jack Daniel’s Single Barrel Select, which was once a privilege reserved only for Jack Daniel’s Master Distiller Jeff Arnett.
The personalised bottles of Single Barrel are available at the Delhi Duty Free store in Delhi Airport Terminal 3, priced at US$65.
A number of special collectables are offered alongside the Personal Collection, such as a custom barrel head, framed barrel certificate and purchase certificate, luxury decanter and glassware.
Delhi Duty Free General Manager Luke Gorringe said: “We are very conscious of the growing customer demand to experiment and seek out product exclusives when shopping in Delhi Duty Free. So we are thrilled to introduce this personalised single barrel collection in India at DDFS. Partnering with Jack Daniel’s has always been rewarding and I am convinced that this will be another great success.”
