Lindt & Sprüngli will launch a new range of travel retail-exclusive products, including the Lindt Swiss Masterpieces Diamond Edition, at next month’s TFWA World Exhibition.
Lindt Swiss Masterpieces Diamond Edition contains 15 pralines presented in a white box which is embellished with sparkles. The new line will be presented by Lindt’s Master Chocolatiers in live demonstrations at Cannes.
Lindt said the Diamond Edition complements its core range and supports demand from customers for additional premium gifting options.
At TFWA World Exhibition, the brand will also be announcing an innovative brand tie-up centring on the Swiss Masterpieces Pralines’ range for 2018.
Head of Lindt & Sprüngli Global Duty Free Division Peter Zehnder said: “We are really looking forward to this year’s event and can’t wait to share our new product range with our customers. Premium gifting is an important pillar of the Lindt sales strategy and we firmly believe that our new products make the perfect gift purchase as well as showcasing the prodigious skills of our Master Chocolatiers.
“This year, we really want to encapsulate our message of bringing the magic of Lindt alive. As ever, we welcome this annual opportunity to cement relationships with our partners and meet up with familiar faces across our global and regional accounts.”
Lindt has posted double-digit growth and an increase in market share across all its duty free regions in 2017. According to Generation Research, Lindt was the best performing and fastest growing confectionery supplier in 2016 and in the first half of 2017.
