Butlers targets pistachio demand with Dubai Duty Free-exclusive debut of limited-edition pralines

Following rising demand for pistachio in premium confections, Butlers debuts a crafted praline that merges trend with tradition

UAE. Irish family-owned Butlers Chocolates has teamed up with Dubai Duty Free for the exclusive roll-out of its limited-edition Pistachio Praline Crunch Pouch at Dubai International Airport throughout July and August.

Butlers Chocolates enhances the summer gifting offer at Dubai Duty Free

Tapping into the pistachio trend, the latest innovation is made with sustainably sourced cocoa and contains no palm oil, with each praline featuring a crunchy pistachio filling.

Designed for gifting, the product features a recyclable pouch tied with a pistachio-hued ribbon.

Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham said, “We are delighted to partner with Butlers Chocolates on the worldwide exclusive launch of the Pistachio Praline Crunch. At Dubai Duty Free, we’re always looking to surprise and delight our customers with premium, innovative products – and this limited-edition treat is a perfect fit.”

Butlers Chocolates MENA Business Development Manager Shane O’Neill added, “We are thrilled to work with Dubai Duty Free on this worldwide exclusive launch and are excited to offer this delicious new Pistachio Praline Crunch to passengers travelling through Dubai International Airport this summer. Our sincere thanks to the team at Dubai Duty Free for their ongoing support.”

The limited edition adds to the brand’s line-up, which includes the Dubai Duty Free-exclusive ‘A Gift from Dubai’ collection.

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