Confectionery specialist Loacker has expanded its travel retail-exclusive offer with the Around the World Travel Bag.
The Around the World Travel Bag combines visual appeal with functional design. The 245.8g pack features a built-in handle, eliminating the need for additional carrier bags, and colourful illustrations of global landmarks to reinforce its travel-themed positioning.
Inside, it offers a curated assortment of Loacker’s miniature specialities designed to appeal to a broad spectrum of travellers. The selection includes Minis 10g Napolitaner, Minis 10g Vanilla and Minis 10g Cremkakao variants, alongside Tortina Mini 9g Original, Patisserie 8.3g Coconut and Chocolaterie 9.5g Dark Chocolate pieces.
The variety-led approach is intended to cater to multiple occasions, from self-treat and sharing to gifting.
Loacker said the format reflects its ongoing strategy to deliver travel retail-exclusive products that combine convenience, premiumisation and strong visual identity, supporting both shopper engagement and category growth.
The innovation will feature as a highlight of the brand’s showcase (R19 2 B2), at the TFWA Asia Pacific Exhibition (11-14 May) in Singapore. It will appear alongside other gifting-led and travel-friendly formats.
Commenting on the launch, Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera noted: “After a particularly dynamic year in 2025, during which we celebrated our 100th anniversary, our focus for 2026 is on strengthening our core offer within travel retail.
“I’m very excited to present the new Around the World Travel Bag to our partners in Asia Pacific. This product is a perfect example of how we are leveraging our product expertise to develop GTR-exclusive concepts that respond directly to the needs of travelling consumers.”
Cabrera added, “Gifting remains a key driver in this channel, and we are confident that this format – which combines strong shelf appeal with ease of portability – will resonate strongly with shoppers looking to bring home a shareable taste experience for family and friends.”
According to Loacker, its gifting and travel retail-exclusive formats continue to build momentum across Asia Pacific travel retail. This is underpinned by long-standing distributor partnerships and a sustained emphasis on differentiated, premium offerings tailored to the channel.
A key example is Malaysia, where Loacker has collaborated with Chocolate Sales & Supplies for almost three decades. Since the first order was placed in 1988, the partnership has supported the brand’s expansion across the country’s duty-free network through consistent investment in marketing, merchandising and category development.
Insights gained from this collaboration, particularly around the importance of USPs and product differentiation, have influenced the development of new travel retail concepts, including the Around the World Travel Bag.
Cabrera added, “Malaysia remains a strategically important market for Loacker within Asia Pacific, and our success there is a testament to the strength of our retail partnerships, particularly our long-standing collaboration with Chocolate Sales & Supplies.
“Working closely with trusted local partners allows us to understand shopper expectations and deliver concepts that truly resonate within the travel retail environment.
“At the TFWA Asia Pacific show, we look forward to meeting with both new and existing partners to explore further business opportunities and continue building sustainable growth across the region.” ✈
Coming soon: The TREX Factor The Moodie Davitt Report has launched a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products. Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
