The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for July, covering confectionery.
The Jessica’s Secret Index – Top Confectionery Brand Searches July 2019
- Godiva Gold Chocolate Box 165g
- Toblerone Messages 360g
- Lindt Lindor Tube Assorted 400g
- Godiva Gold Rigid Box 290g
- Lindt Lindor Bag Milk 2000g
- Toblerone Tiny Milk Bag 272g
- Ferrero Rocher Box 375g
- Lindt Lindor Tube Milk 400g
- Godiva Gold Wrapped Ballotin 3 x 6 pieces 210g
- Lindt Lindor Golden Glamour Tube 400g
- Lindt Assorted Swiss Masterpieces Box 220g
- Godiva Carrés Dark 72% 180g
- Toblerone Tiny Dark Bag 272g
- Godiva Gold Wrapped Ballotin 3 x 6 pieces 210g
- Lindt Assorted Napolitains Carrier Box 250g
- Godiva Truffles 16 pieces 230g
- Ferrero Rocher 375g
- Ferrero Rocher Collection 15 pieces 172g
- Lindt Silver Tablet Surfin 300g
- Lindt Diva Collier 182g
At a glance
- July 2019 shows month-on-month position movements from the June Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- July risers: Upwards moves from Lindt Lindor Tube Assorted 400g and Ferrero Rocher Box 375g. New entries to the index include Toblerone Tiny Milk Bag 272g and Lindt Silver Tablet Surfin 300g.
- Hover over individual SKUs to show month-on-month movement.
NOTE: As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and confectionery.
