ASIA. The Shilla Duty Free has partnered with luxury skincare brand La Mer to launch the Smoothing Contours Collection.
The targeted range, which aims to elevate a skincare regime to an “indulgent pampering experience”, is available exclusively at The Shilla Duty Free stores in South Korea, Singapore and Hong Kong from this month to November.
“We are beyond thrilled to be the first travel retailer to introduce the La Mer Smoothing Contours Collection to our beloved customers” – The Shilla Duty Free Executive Vice President Young Hoon Kim
The collection offers four of the brand’s renowned products: the 60ml Crème de la Mer, The Eye Concentrate (15ml), The Lifting Eye Serum (15ml) and The Lifting Contour Serum (30ml). According to the brand, the products lift and firm the skin while keeping it radiant and hydrated.
About La Mer Inspired by the sea’s healing powers, aerospace physicist Dr Max Huber began a personal quest to transform the look of his skin after suffering burns in a laboratory accident. Over 6,000 experiments and 12 years of searching led to the birth of La Mer’s Miracle Broth, a potent cell-renewing elixir that soothed his skin and features in every La Mer product today. Formulated with sea kelp, vitamins, and marine nutrients, the Miracle Broth claims to empower the five facets of healing – moisture, regeneration, soothing, smoothing and radiance – to restore skin to its healthiest state. |
The Crème de la Mer is ideal for drier skin. It boasts anti-aging properties to improve firmness, smooth out wrinkles and fine lines to “reveal a new level of radiance”.
The Lifting Eye Serum is said to offer a vibrant lid-to-brow look. It is formulated with Stretch Matrix Complex to tighten, lift and firm the look of natural eye contours to revitalise tired eyes.
The Eye Concentrate is enriched with iron-rich minerals to help diminish the appearance of dark circles. The treatment hydrates and softens the look of lines and wrinkles to offer a smooth and supple appearance.
The Lifting Contour Serum promotes the skin’s natural collagen and, according to La Mer, “brings facial definition into new focus”. This skin-tightening face serum elevates contours and helps to firm, lift, and tone skin to develop a more refined silhouette.
The Shilla Duty Free Executive Vice President Young Hoon Kim said: “We are beyond thrilled to be the first travel retailer to introduce the La Mer Smoothing Contours Collection to our beloved customers.
“As a prestige skincare brand, La Mer is well-loved by many for its range of iconic, high-performing products. True to our commitment of giving travellers exclusive access to such luxury beauty offerings, we hope that the collection will provide the perfect travel beauty essentials for our customers to incorporate into their skincare regimen.”
