HONG KONG (CHINA). Beauty&You by The Shilla Duty Free has launched ‘Personal Care & Hygiene’ pop-up counters in its East Hall South, East Hall North, and Arrivals stores, to help protect travellers and staff from infection during the COVID-19 crisis.
The outposts feature a special selection of personal care and sanitation products, including natural South Korean brand ‘plu’, which debuted in HKIA with Beauty&You by The Shilla Duty Free. Plu offers travel-friendly premium hand sanitizers — certified by South Korea’s Ministry of Food and Drug Safety — that are 99.9% effective against common germs.
“Our customers’ safety and wellbeing have always been top priority for us,” said Shilla Travel Retail Hong Kong Limited Managing Director Changha Shin. “By launching plu and curating other products within the Personal Care & Hygiene pop-up counters, we hope to emphasise personal care and hygiene amongst travellers, in order to ensure safe travels during their whole journey.”
In addition to the Personal Care & Hygiene counters, the retailer has also introduced Swedish fragrance brand Byredo and botanical skincare brand Chantecaille to its growing assortment of beauty brands.
Both brands were launched in travel retail for the first time in Hong Kong International Airport and are available at Beauty&You by The Shilla Duty Free’s East Hall South store.
