InnoTRI has signed an exclusive distribution deal for the Americas duty free market with Nordic alcoholic beverage company Altia, effective 1 October.
Altia, which aims to support a responsible drinking culture and sustainability, said it has appointed InnoTRI to initially focus on the US and certain areas in the Caribbean and Central America.
InnoTRI Co-Founder Christoph Henkel commented: “We are happy to launch Altia’s brands in the Americas travel retail channel. Their portfolio and strategy follow our goal to bring unique products to the channel and alternatives for every retailer in the market.”
The Altia portfolio includes Koskenkorva Vodka and Nordic Spirits Lab.
Koskenkorva is an award-winning vodka made from barley and pure, unfiltered groundwater; it is named after the Finnish village it has been made in since 1953. Koskenkorva 1-litre will be available at a manufacturer-suggested retail price for duty free of US$19.99.
Nordic Spirits Lab is made by a community of scientists, industry experts and creatives that are aiming to redefine how and what the world drinks. One of the first expressions is Nordic x Gin, a distilled gin with akvavit botanicals; the key botanical of caraway gives the gin an alternative taste profile. 50cl bottles of Nordic Spirits Lab – Nordic x Gin will be launching in the US duty free market at a price of US$18.99.
Altia Sales Director Markus Haataja added: “We see the opening of the US travel retail market to be a natural next step for Koskenkorva Vodka following the earlier introduction of the brand in the US domestic market.
“We believe that high-quality Nordic brands with sustainability at the very heart of the brand will be a welcome addition in the US travel retail market. We are excited to join InnoTRI on this journey and look forward to a good partnership.”
InnoTRI goes Silver at the Virtual Travel Retail Expo InnoTRI is a Silver Partner at The Moodie Davitt Virtual Travel Retail Expo. The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative. Registration is free for buyers, exhibitors and preferred media partners. (Click here to register) |
