USA. Los Angeles World Airports (LAWA), Unibail-Rodamco-Westfield Airports (URW Airports) and airport ecommerce platform Grab have partnered to launch ‘LAX Order Now’, allowing guests to order food and drink from restaurants across the airport terminals.
LAXOrderNow.com is part of the airport’s digital marketplace strategy and provides a way for passengers to order and pick up food without having physical contact with another person.
Click on the video above to view the new service in action at LAX
“LAX is leading the airport industry in developing new ways for our guests to access all the information and services they need through their mobile devices,” said LAWA CEO Justin Erbacci. “LAX Order Now is another step in creating that customised, seamless travel experience, while also keeping our guests safe with another touchless service.”
LAX Order Now does not require downloading a mobile app. Airport guests can use their camera app to scan one of many QR codes located throughout the airport or visit LAXOrderNow.com directly from their mobile device to search and browse menus from any participating restaurant.
Multiple forms of payments are accepted, including credit/debit cards, Apple Pay and Google Pay. Guests will pick up their orders from a designated pick-up area with seals on all packaging. LAX Order Now provides order updates and alerts to users when their order is ready for pick up at one of the designated pick up locations, which are clearly signed.
While URW Airports assisted in developing this service, concessionaires in seven LAX terminals – not just those managed by URW Airports – are participating, marking the first time such a uniform online dining service is available at the airport.
“Partnering to keep people safe and healthy in the airport is key to restoring confidence in travel,” said URW Airports EVP and Group Director Mike Salzman. “LAX Order Now is a testament to how we can work together to bring new initiatives to market that create a more efficient experience, help drive sales and return airport employees to their jobs.”
There are more than 20 food & beverage locations on the platform today, and others will be added soon. An in-airport, contactless delivery option is also planned.
The initial participating restaurants are listed in the table below.
“We are excited to partner with LAWA and URW to enable contactless order and payment at LAX,” said Jeff Livney, Chief Experience Officer at Grab. “By working together with all stakeholders, LAX Order Now introduces safe, contactless commerce for guests to dine on the go while keeping safety and hygiene in mind for the entire airport community.”
