GERMANY. Berlin-based retailer and distributor BERetail has opened innovative niche concept FRAAS & Friends at the new Berlin Brandenburg Airport. It brings together German scarf brand FRAAS with Provence natural cosmetics house Panier des Sens en Provence. The ranges are complemented by a jewellery collection from German brand Lizas.
FRAAS CEO Andreas Schmidt said: “Scarves are our passion. We have been producing in Wüstenselbitz in Upper Franconia for 140 years and are proud of our textile tradition and roots. For two seasons now, our customers have also found a special sustainability line in our collection: TH!NK.
“Under the motto ‘Good for you. Good for our planet’ we create textile accessories from recycled fibres or yarns from sustainable sources. All TH!NK scarves [at the airport] are CO² neutral, and support an important project in Africa for the protection of a species threatened with extinction.
“We are looking forward to BER, our ‘Friends’ and many enthusiastic customers. I am sure that our scarves are the perfect travel companions or souvenirs for them.”
“At Panier des Sens en Provence, natural cosmetics are at the forefront: our production is based on local partnerships and promotes organic farming,” added Panier des Sens Owner Jérôme Lambruschini. “We follow our development with ever-growing ambition, the desire for constant improvement and a sincere concern for the protection of our environment. In addition, we are constantly investing to be able to offer at least 95% of the ingredients of natural origin in all fragrances by the end of 2021.
“From 2021 onwards, the packaging of our bestsellers will be 100% recycled and reusable, thus reducing CO² emissions.”
BERetail Managing Partner Martin Enk concluded: “At BER, passengers will find beautiful shops, there is no question about that. But where are the product innovations? Is more of the same the right way to convince our customers? Definitely not. We at BERetail are proud to collaborate with partners from medium-sized companies for whom sustainability is important. But our main argument remains: the store concept FRAAS & Friends is unique in the German travel retail market. Customers will experience surprising and convincing product worlds. That counts.”
