CHINA. Pioneering anti-ageing brand FAQ — owned by Swedish beauty tech company Foreo — has unveiled a new counter on the third floor of the Hainan Tourism Duty Free Shopping Complex. The counter opened 1 May to coincide with the Labour Day Holiday Weekend.
To celebrate the opening, FAQ also launched a pop-up store at the Hainan Tourism Duty Free Shopping Complex, which invites shoppers to experience the anti-ageing benefits of FAQ first-hand.
From 1 to 31 May, travellers to Hainan can pre-register on FAQ’s WeChat Official account to receive a professional skin analysis and a tailor-made facial renewal session by FAQ at the pop-up.
The Hainan Tourism Duty Free Shopping Complex — the first major project of Hainan Tourism Investment Duty Free Co (HTDF) — spans 95,000sq m and houses almost 350 international brands. It is the only duty free shopping complex in Hainan that offers an exclusive VIP room to cater to high-profile shoppers.
Described as the first brand to truly harness the full power of clinical machines into a sleek, handheld form, FAQ offers the world’s first hybrid professional beauty devices.
These are designed to be used in the comfort of the user’s home, whether they are a professional conducting in-home treatment or someone simply looking for powerful clinical results.
Foreo’s FAQ 100 range is comprised of the FAQ 101, FAQ 102, FAQ 103 Diamond and FAQ P1.
It offers a wide range of innovative facial rejuvenation technologies including: EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations.
All FAQ devices feature the Power-RF heated radiofrequency waves that accelerate collagen production and reduce fine lines, T-Sonic pulsations boost skin radiance while LED-Pulse penetrates skin layers to target various skin issues. EMS-Pro, available in the FAQ 102 and FAQ 103 devices, firms and contours facial features. All devices have also been equipped with an Anti-Shock system to ensure that they are safe for home use.
“We have long been aware of the importance of the China market in travel retail,” commented Foreo Global Travel Retail Director Gary Leong. “We believe that duty free in Hainan is the channel that can absorb the demands of the Chinese consumers. As the channel is mainly for customers from Mainland China, the GTR team has already set up a unique communication and channel operation strategy mainly focusing on Chinese customers to cover our vast ongoing expansion.”
“We produce sets and exclusive items with the Chinese consumer in mind and are constantly exposing FAQ through digital platforms that Chinese consumers use regularly, such as WeChat. We are thrilled to launch our premium FAQ collection in Hainan, and we are of course very excited to work with Hainan Tourism Duty Free Shopping Complex to promote the brand. We believe that FAQ will be able to cater well to the ever increasing needs of high-end consumers.
Commenting on FAQ’s launch, a representative from Hainan Tourism Duty Free Shopping Complex said: “We’ve established a good and healthy partnership with FAQ, and we are excited to be part of launching the premium FAQ collection. We are dedicated to upgrading our shopping service by providing a 5-star experience and partnering with high-end brands such as FAQ will help us achieve our target of attracting a higher spend consumer.”
Footnote (1): Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Sinead@MoodieDavittReport.com to subscribe.
Footnote (2): Together with our strategic partner in Hainan, Hainan Hinews Media Co, The Moodie Davitt Report provided unrivalled live daily coverage of the Expo. As reported, The Moodie Davitt Report and Hainan Hinews Media Co have struck a far-reaching win/win strategic cooperation agreement to boost mutual coverage of Hainan’s booming offshore duty free sector and the Free Trade Port development
