La Martiniquaise Group has said that duty free remains a core focus for its Cutty Sark Scotch whisky brand as the company becomes a corporate partner with Royal Museums Greenwich, where the original Cutty Sark three-mast clipper is based.
Built in Scotland in 1869, the vessel was one of the fastest of its days and participated in the legendary clipper races to bring back tea from China and wool from Australia. She was named after the Tam O’Shanter poem by Scottish writer Robert Burns. The whisky label has displayed the ship on its label since the launch of the brand in 1923.
“We are very grateful to Cutty Sark whisky for their kind support of our work and care of the great ship, after which the whisky was named. We look forward to this being the start of a long and fruitful partnership,” said Royal Museums Greenwich Head of Development Lucy Cooke.
The company said that it continues to seek growth in duty free in particular with a focus on expanding its presence in Gulf markets, as it “rides the wave of exploration and discovery”.
La Martiniquaise-Bardinet acquired the Cutty Sark brand from Edrington in 2018.
