Duty Free Global (DFG) has been named as the global travel retail partner for super-premium gin producer, Silent Pool Distillers.
Duty Free Global will be showcasing Silent Pool Gin alongside its strong portfolio of independent spirits brands at the Virtual Travel Retail Expo. The brand representative will also be exhibiting at the TFWA World Exhibition in Cannes.
Silent Pool Gin is based in a former farm on the banks of Silent Pool, Surrey Hills, England. The company produces hand-crafted, full-bodied and fresh gin featuring 24 botanicals and a “symphony of flavours.”
The distillery was founded in 2014 by Ian McCulloch and James Shelbourne, who met in their local pub and set out to open a sustainable local distillery in Surrey Hills.
Some of the company’s noteworthy expressions include the Rare Citrus Gin, which combines some of the world’s rarest citrus fruits and Rose Expression flavour, which offers a range of floral notes.
Silent Pool Gin has won multiple spirits awards with the Rare Citrus Gin expression receiving the Gold award at the London Spirits Competition. It is also the first-ever spirits company to release a 100% recyclable cardboard bottle, with its Green Man Woodland Gin expression.
“The team at Duty Free Global is very excited to be partnering with Silent Pool Distillers,” commented Founder and Commercial Director Barry Geoghegan.
“The Silent Pool brand is outstanding — from their exquisite copper engraved bottle and packaging depicting the botanicals to the liquids inside, we truly believe it will resonate with consumers in travel retail looking for a world class super premium gin.
“Their sustainable credentials are also very important to us and with their launch of the first world spirits in a cardboard bottle, Green Man Woodland Gin, we feel this will be of huge interest at TFWA Cannes and the Virtual Travel Retail Expo. We look forward to welcoming travel retail operators to experience the brand in its full glory.”
Silent Pool Distillers Global Sales Director Adam Dobson added, “Duty Free Global provide an excellent opportunity for Silent Pool Gin to broaden our appeal to global buyers, and ultimately connect with discerning shoppers who are looking for a great drinking experience and luxury gifting when at the gin fixture.
“The team at DFG have years of experience and understand how to build brand equity in one of the world’s most competitive spirits markets. Their ability to activate at scale and improve brand visibility is going to provide an important pillar of the brand growth strategy over the coming years. We’re excited to see them also take our GTR-focused NPD to market over the next year which will help to raise our profile within the channel, exciting times ahead for the business.”
