IRELAND/INTERNATIONAL. Aer Rianta International (ARI) has unveiled its festive campaign across its worldwide estate under the ‘Light up their Christmas’ and ‘Light up their Holidays’ slogans.
This year’s campaign pays homage to the nostalgia of Christmas and customers can discover curated gifting destinations throughout each store draped in striking red and gold colourways. Rudolf and other reindeer characters are at the heart of the campaign, drawing attention to gifting solutions for travellers.
Throughout the stores in Bahrain, Beirut, Cyprus, Canada, Ireland, Montenegro and New Zealand, in-store display screens, hanging discs, shelf strips and floor decals are displayed, highlighting travel retail exclusives, limited-edition products and savings compared to the high street. In Cyprus, before taking off, passengers are invited to explore Santa’s grotto.
ARI Global Head of Marketing Laura Toner said: ‘’At ARI, the customer is at the centre of everything we do. With our Christmas campaign this year, we wanted to brighten up our customers’ journey whether travelling for work, leisure, or home for Christmas. ‘Light up their Christmas’ or ‘Light up their Holidays’ is full of excitement and festive fun and puts a focus on our amazing product offering available both in store and online. We have made it easy for our customers who are looking for the perfect gift for themselves, colleagues or loved ones.”
With a focus on the art of gifting, the immersive Christmas campaign features across all channels of communication and will roll out throughout all stores, across ecommerce platforms, in pre-travel digital communication and on digital touchpoints in-store. Customers can also avail of complimentary gift-wrapping services or shop ahead of time with ARI’s Shop & Click and Click & Collect services.
