SINGAPORE. Japanese lifestyle brand Don Don Donki is to open its first aviation-themed store at Jewel Changi Airport in the first quarter of 2023.
Covering 18,000sq ft of space in Basement One (a zone set to go undergo major refurbishment this year), it will be one of the fast-growing brand’s largest outlets in Singapore.
Don Don Donki will offer a wide selection of fresh Japanese produce, ready to eat meals, alcohol, cosmetics, household items and more in a store that will carry an aviation and travel theme.
A dedicated sake corner will be a central feature, with the brand owner promising various types of sake from across Japan. The space will be furnished with traditional sake barrels, and a special display corner will be developed, where the store will present its latest offerings. The Jewel outlet will also offer ready to eat meals overlooking an open-concept kitchen.
Satoshi Machida, President of Pan Pacific Retail Management Singapore, said, “Singapore is home to the largest number of Don Don Donki stores in Asia. As we enter our fifth year of operations in Singapore, we hope to bring about a new experience for our Singapore fans with the Jewel store. Jewel as a shopping destination allows us to be creative in showcasing our products, making it more than just a shopping trip for customers, but a fun outing. We are excited to present our first ever aviation-themed store here in Singapore.”
Jewel Changi Airport Development CEO James Fong said: “We are honoured to welcome Don Don Donki to Jewel. Japan ranks as one of Singaporeans’ top travel destinations and Singaporeans are known to have a penchant for all things Japanese. We look forward to welcoming visitors to a rejuvenated Jewel experience.”
Don Don Donki has been recently expanding its business in Singapore, Thailand, Hong Kong and Taiwan, with its concept of a Japanese speciality store selling Japan-made or themed merchandise at affordable prices.
Positioned as a lifestyle destination, Jewel features airport services, indoor gardens and leisure attractions, plus retail and dining offerings and a hotel at Changi Airport.
