Qatar Duty Free opens first Samsonite boutique in Middle East travel retail

QATAR. Qatar Duty Free (QDF) has partnered with Samsonite to launch the travel luggage and accessories brand’s first duty free store in the Middle East.

The store offers the latest range of Samsonite Sustainable Products as well as allowing passengers to personalise their Samsonite purchases with embossed initials.

QDF noted in a statement: “The Samsonite store will be the ultimate destination for travellers looking for a unique brand experience while transiting or departing from the award-winning Hamad International Airport (HIA).”

Regional first: Samsonite opens with Qatar Duty Free as the retailer builds towards a major terminal expansion and the FIFA World Cup later in 2022

Qatar Duty Free Vice President Thabet Musleh said: “We are delighted to partner with Samsonite to open this first ever duty free boutique of Samsonite in the Middle East at our home and hub, HIA. At QDF, we are constantly searching for the very best products and services to offer our customers to enhance their travel experience. Qatar Duty Free is constantly expanding its offerings by partnering with a range of luxury brands to provide innovative and memorable experiences for our customers, giving them an experience worth travelling for.”

Samsonite & Tumi Middle East, East Africa, CIS & SAARC Business Head Shaheen Jamil commented: “We are pleased to partner with Qatar Duty Free to launch our first Samsonite Duty Free Boutique in the Middle East, giving travellers the opportunity to experience our brand exclusively. This is the first time we have launched a boutique in partnership with a duty free retailer in the Middle East, and we are delighted to be showcasing our best collection of sustainable as well latest regular products at Qatar Duty Free.”

As Qatar gears up to welcome thousands of visitors during the FIFA World Cup Qatar 2022, HIA is preparing to boost its capacity to over 58 million passengers per year.

A major expansion this year will integrate art collections and lush greenery as well as hosting contemporary retail and dining concepts plus other leisure attractions and facilities under one roof.

HIA and Qatar Duty Free stated that they “continue to look out for exclusive retail, hospitality and lifestyle experiences to match the needs of millions of visitors – offering a unique opportunity for brands and businesses to connect with a global audience”.

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