Kreol Travel Retail has sealed a new partnership with Waldemar Behn to distribute Danish vodka brand Danzka in Indian travel retail.
Waldemar Behn Export Director Philippe Biais said: “We are delighted to enter this new partnership with Kreol Travel Retail.
“Our two companies share the same key values of quality, honesty, and passion, and together we look forward to expanding Danzka’s worldwide presence into Indian travel retail. We are confident that Danzka vodka’s smooth taste and sleek Danish design bottle will make it an ideal gifting item for Indian travellers.”
Danzka was born in Copenhagen, Denmark. The spirit is made from 100% whole grain, which, according to the brand owner, provides the best basis for a “pure, well-balance and smooth” vodka. Danzka Original is said to be the world’s only premium vodka presented in a sleek, Danish-designed aluminium bottle, which chills faster and longer than glass and is unbreakable.
The Danzka line-up includes Original, Fifty (50% ABV), the travel retail-exclusive The Spirit (44% ABV) and flavoured expressions including Cranraz, Apple, Currant, Grapefruit and Citrus. |
Kreol Group CEO Lal Arakulath said: “We are very proud to be associated with this unique brand which is traditionally Danish in content and design.
“This revolutionary vodka is ideal for travelling and chilling. Danzka is a lifestyle brand which all Indian travellers are going to love.”
