Demand for natural products leads to increasing success for Puressentiel Laboratory

Puressentiel Laboratory, a French producer of natural skincare and wellbeing products, says it has experienced strong demand since entering the travel retail market this summer.

The range, initially launched in 12 travel retail stores, is currently stocked by Lagardère Travel retail, Dufry, Kappé and Delhi Duty Free at airports in Belgium (Brussels), France (Orly, Nice, Toulouse, Lyon, Marseille and Bordeaux), the Netherlands and India (Indira Gandhi International, Delhi).

Puressentiel makes its mark in travel retail, featured here at Orly (left) and Brussels airports

Another 20 doors will come onboard in the next few months across airports in Spain, Greece, Switzerland, Finland, the French Territories and Morocco.

“We are thrilled that the results confirm the trend, the demand for natural products to achieve wellbeing and health is booming,” said Executive Director Rocco Pacchioni.

Customers are invited to customise their Puressentiel travel packs

To ensure it met the needs of the travel retail channel, Puressentiel Laboratory created an exclusive 360° experience concept for the channel. This features natural design of furniture; a QR-enabled quiz to personalise a skincare routine of three products to engage travellers; and a range of travel-exclusive premium kits together with GWPs designed to convert travellers into shoppers.

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