SINGAPORE. Pernod Ricard Global Travel Retail has partnered with Lotte Duty Free and Changi Airport Group to launch a Lunar New Year pop-up in Singapore Changi Airport from its Royal Salute and Martell brands.
The ‘From Our Home to Yours’ gifting experience is located in Terminal 3 and offers a wide range of limited-edition and best-selling products from the Cognac and whisky brands. The animation is dressed in vibrant red and gold blooms and invites travellers to experience the Royal Salute 21YO Signature & Peated Blend and Martell Cordon Bleu through complimentary tasting sessions.
Travellers will be able to shop the limited-edition Royal Salute 21YO Lunar New expression at the animation. The collectible bottle was designed by Chinese illustrator Trajan Jia and features an intricate swirl of Lunar New Year elements and Royal Salute motifs that blend eastern and western influences.
The 55sq m space is a retailtainment showcase and features digital screens and tablets for travellers to experience Royal Salute and Martell’s limited-edition video content.
A photo space, complete with themed props, is a standout feature of the pop-up. Here, travellers can take photos as memorable keepsakes of their visit and share them on social media. Travellers can contribute to the décor of the photo space by making a wish and writing it on a red ribbon, before attaching it to the pop-up.
All purchases of Martell Cordon Blue are accompanied by traditional Chinese ‘red envelopes’ which are given as gifts during the Lunar New Year holidays. Shoppers also receive a complimentary Lunar New Year gift bag with every purchase.
“We know that the gifting season is a special opportunity to connect with loved ones across the globe,” commented Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang.
“The ‘From Our Home to Yours’ experience at Changi Airport is our third experiential pop-up in Terminal 3 over the past four months, and it truly embodies the spirit of the gifting season and Lunar New Year in a unique and vibrant way. We hope to continue creating memorable and personal gifting experiences for travelling shoppers.”
“In line with the gifting tradition of Lunar New Year and creating memories, we’re excited to be partnering Pernod Ricard and Lotte to bring the “From Our Home to Yours” pop-up to life,” added Changi Airport Group Managing Director for Airside Concessions Teo Chew Hoon. “With this immersive gifting experience, we hope travellers will not only take home some of the world’s finest Cognac or whisky, but an experience to be remembered.”
Lotte Travel Retail Singapore Managing Director Edward Im added: “We are proud to see the partnership between Lotte and Pernod Ricard go from strength to strength with this third iteration in a series of experiential pop-ups. The ‘From Our Home to Yours’ theme is exactly what our customers will be looking to engage with during this key gifting period.” ✈
