SINGAPORE. Pernod Ricard Global Travel Retail today announced the opening of its first in-airport Martell AI-powered boutique.
The innovation is in partnership with Lotte Duty Free at Singapore Changi Airport Terminal 1. The 33sq ft boutique within Lotte Duty Free’s main T1 store hosts a range of immersive experiences and services for passengers. These include an AI Ambassador, fully-digitalised merchandising units, robot bartenders and VIP tastings.
One of the key interactive features is the ‘Martell Untouchable Taste’ tool. This guides shoppers through the Martell range and provides personalised tasting recommendations based on their preferences.
This recommendation is then sent to the Martell robot bartender, which proceeds to serve the desired beverage to the customer. Whether simply serving a Cognac neat, over ice, or in a cocktail, the aim is to give the passenger a memorable in-airport experience.
To celebrate the store opening, those shoppers who have pre-booked a tasting can receive a complimentary Martell cocktail glass when they spend more than S$150 (US$112.50)) from now until 28 February.
Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang commented: “We’re always aiming to offer shoppers truly memorable experiences pushing the boundaries of what is possible in an airport space. I sincerely believe we have delivered, as this store is the first of its kind in an airport globally.
“We feel that we have truly created something special with this opening and we’re excited for travellers to step inside and experience the exciting world of Martell, and hope they enjoy the personalised and delicious drinks which the new robot bartender creates.”
Lotte Travel Retail Singapore Managing Director Jeong Soon-Gyu (Jeff) commented: “The opening of the Martell AI-powered boutique at Lotte Duty Free has been a project in the works for over two years and we’re very excited to finally see it actualised for our customers.
“Our partnership with Pernod Ricard goes from strength to strength, and we hope to continue working closely together, to elevate the omnichannel experience to a new level.”
Changi Airport Group Managing Director, Airside Concessions Teo Chew Hoon added: “Just as Changi Airport continually strives to innovate, we are excited to be partnering with Pernod Ricard and Lotte who share the same ethos and beliefs.
“We are proud to launch the Martell AI-powered boutique, which harnesses the power of data and technology to deliver personalised customer-centric experiences; a key tenet of the Changi Airport retail experience.” ✈
Footnote: Liya Zhang and Pernod Ricard Global Travel Retail Chairman & CEO Mohit Lal were the subject of one of The Moodie Davitt Report’s outstanding interviews of 2022. Click here to read.
{Click on the Podcast icon to hear Mohit Lal talking to Martin Moodie}
