CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for February covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the revival of Chinese outbound travel.
At a glance
- February 2023 shows month-on-month position movements from the January Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches February 2023
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Asahi Dassai 23
5. Wuliangye Crystal
6. Suntory The Yamazaki Distiller’s Reserve 43%
7. Chivas Regal 18 Year Old
8. Hennessy X.O Year of Rabbit 2023 Limited Edition
9. Suntory Yamazaki 12 Year Old
10. Martell Cordon Bleu Extra
11. Hennessy VSOP
12. Johnnie Walker Black Label 12 Year Old Giftbox
13. Martell XO
14. Macallan Quest
15. The Macallan Sherry Oak 12 Year Old
16. Kweichow Moutai Legendary China Collection Li Bai giftpack
17. The Macallan Terra
18. Hennessy XO 2021 Chinese New Year’s Edition
19. Baileys Irish Cream
20. Chivas Regal 12 Year Old
At a glance: Makeup
- February 2023 shows month-on-month position movements from the January Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches February 2023
1. YSL Touche Éclat Glow-Pact Cushion #B10
2. Tom Ford Eye Color Quad Eyeshadow Palette #04
3. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2 Gingko Leaf Limited Edition
4. Tom Ford Lip Colour #80
5. Giorgio Armani Lip Maestro #405
6. Nars Light Reflecting Setting Powder
7. Dior Addict Lip Glow Color Awakening Lip balm #001
8. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
9. Estée Lauder Futurist Aqua Brilliance #1C1
10. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
11. Estée Lauder Double Wear Stay-in-Place Makeup #17
12. YSL Touche Éclat Glow-Pact Cushion #B10
13. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
14. Dior Rouge Dior Satin #999
15. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
16. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
17. YSL Vinyl Cream Lip Stain #416
18. Shu Uemura Firework Sparks Hard Formula Eyebrow Pencil #02
19. Chanel Les Beiges Eyeshadow Palette #light
20. Lancôme Teint Idole Ultra Wear Liquid Foundation
At a glance
- February 2023 shows month-on-month position movements from the January Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches February 2023
1. La Mer The Treatment Lotion 150ml
2. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
3. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
4. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
5. La Mer Crème de la Mer
6. Clé de Peau Beauté Correcting Cream Veil
7. Clarins Double Serum Complete Age Control Concentrate
8. SK-II Facial Treatment Essence 330ml
9. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
10. Sisley Ecological Compound
11. SK-II GenOptics Aura Essence Serum
12. SK-II Facial Treatment Essence Duo 2023 Chinese New Year Edition
13. Guerlain Youth Watery Oil
14. Lancôme Absolue Revitalizing & Brightening Soft Cream
15. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution
16. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
17. SK-II 2023 New Year Essential Care Set
18. Lancôme Advanced Génifique Youth Activating Face Serum
19. Estée Lauder Limited Edition Lucky Red Advanced Night Repair Serum Duo
20. Lancôme Tonique Confort
At a glance
- February 2023 shows month-on-month position movements from the January Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches February 2023
1. Jo Malone London Wild Bluebell edc
2. Chanel Chance Eau Tendre edt
3. Chanel Bleu de Chanel Homme Spray edp
4. Chanel Coco Mademoiselle edp
5. Dior Miss Blooming Bouquet edt
6. Hermès Terre d’Hermès edt
7. Byredo Rose of No Man’s Land edp
8. Giorgio Armani Armani Privé The Yulong edt
9. Chanel Gabrielle edp
10. Chanel Gabrielle Essence
11. Chanel Bleu de Chanel Homme Spray edp
12. Tom Ford Oud Wood edp
13. YSL Black Opium edp
14. Dior Sauvage edt
15. Maison Margiela Replica Lazy Sunday Morning edt
16. Tom Ford White Suede edp
17. Bvlgari Pour Homme edt
18. Jo Malone London English Pear & Freesia edc
19. Chanel Chance Eau Fraiche edt
20. Hermès Un Jardin sur le Nil edt
At a glance
- February 2023 shows month-on-month position movements from the January Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches February 2023
1. Godiva Gold Discovery Gift Box 165g
2. Godiva Gold Ballotin Box 290g
3. Ferrero Rocher 48 Piece Gift Box
4. Godiva Truffles 16pc
5. Ferrero Rocher Box 375g
6. Lindt Tube Assorted 400g
7. Nestlé Classic Mint Chocolate Thins 400g
8. Godiva G Cube Milk Chocolate Assortment 175g
9. Godiva Carrés 72% Dark Chocolate 36pcs
10. Lindt Assorted Napolitains Carrier Box 250g
11. Lindt Excellence Dark 85% Bar 100g
12. Godiva Pearls Milk Chocolate 43g
13. Godiva Happiness Box 235g
14. Lindt Excellence Dark Orange Intense Bar 100g
15. Godiva Cornet Truffes Traditionnelles 135g
16. Lindt Dark Swiss Masterpieces Ballotin 250g
17. Lindt Excellence Thins 70% Cocoa 200g
18. Lindt Lindor Tube Milk 400g
19. Godiva Wonderful City Of Dreams Gift Box 195g
20. Toblerone Milk Bar 360g
At a glance
- February 2023 shows month-on-month position movements from the January Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches February 2023
1. Cartier Ballon Bleu de Cartier, 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Cartier Ballon Bleu de Cartier, 36 mm, steel
4. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
5. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
6. Rolex Submariner Date Oyster 41mm, Oystersteel
7. Jaeger-LeCoultre, Rendez-Vous Classic Date, 29mm, steel, Silvered Grey Dial, Ladies, diamonds
8. Cartier Ballon Bleu de Cartier 36 mm, steel
9. Cartier Tank Solo Large, quartz movement, stainless steel
10. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, Silvered Grey dial, diamonds
11. Omega Constellation Quartz 24mm, steel/gold
12. Rolex Cosmograph Daytona, Oyster,40mm, Oystersteel
13. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green
14. Longines The Longines Master Collection, 40mm, automatic movement
15. Cartier Ballon Bleu de Cartier Watch 33 mm, steel, diamonds
16. Longines Primaluna, quartz bracelet
17. Rolex Oyster Perpetual, 31mm, Pink Dial, Oyster bracelet, Oystersteel
18. Rolex Lady-Datejust, Oyster, 28 mm, Everose gold, Olive green
19. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds
20. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42 mm
At a glance
- February 2023 shows month-on-month position movements from the January Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches February 2023
1. Louis Vuitton Diane satchel, monogram canvas
2. Louis Vuitton NéoNoé Rose Poudre
3. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
4. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
5. Louis Vuitton Neverfull MM Beige
6. LV Speedy Bandoulière
7. Louis Vuitton Cannes Monogram Reverse
8. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
9. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
10. Louis Vuitton Pochette Métis Monogram Reverse Canvas
11. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
12. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
13. Gucci GG Marmont matelassé mini bag
14. Louis Vuitton Nano Speedy
15. Louis Vuitton Boulogne Black
16. Louis Vuitton Mini Boite Chapeau
17. Louis Vuitton Pochette Accessoires
18. Louis Vuitton Nano Noe
19. Louis Vuitton Pochette Felicie
20. Chanel Gabrielle Small Hobo Bag, aged calfskin, smooth calfskin
At a glance
- February 2023 shows month-on-month position movements from the January Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches February 2023
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Cartier Love wedding band, rose gold
3. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Tiffany T smile pendant in rose gold, small
5. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
6. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
7. Cartier Love bracelet, SM rose gold
8. Cartier Love necklace, 2 diamonds, yellow gold
9. Bvlgari B.zero1 Necklace, cermet, rose gold
10. Bvlgari Divas’ Dream necklace, rose gold, pavé diamonds
11. Bvlgari B.zero1 Necklace, rose gold
12. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
13. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
14. Chaumet Jeux de Liens Pendant
15. Cartier C de Cartier wedding ring, rose gold, diamond
16. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
17. Cartier Love wedding band, 1 diamond, rose gold
18. Cartier Love bracelet, 4 diamonds, rose gold
19. Bvlgari B.zero1 Necklace, rose gold, diamonds
20. Cartier D’Amour necklace XS Rose gold, diamond
