SINGAPORE. In our new video series ‘Moodie Davitt Video View’, we bring you exclusive on-the-ground coverage from the most innovative brands in travel retail straight from the industry’s most important events.
In this edition, The Moodie Davitt Report Brands Director Hannah Tan-Gillies catches up with Dr.Ci:Labo Commercial Director Philippe Gueulet and Dr.Ci:Labo Regional Business Development Manager Travel Retail Michelle Tong to talk about the brand’s newest innovation, Retin 169.
After a three-year hiatus, Dr.Ci:Labo returned to the TFWA Asia Pacific Exhibition in May with a standout duplex booth, a move that underscores its commitment to travel retail, particularly in Asia Pacific where the brand enjoys a strong market share.
Commenting on the brand’s return to the show, Gueulet says: “It’s a real pleasure to be here and back in Singapore. Dr.Ci:Labo is the top dermacosmetic brand in Japan and we are proud to have maintained this position for many years. Our goal in this exhibition is to share our expertise in Japanese dermacosmetics to the world.”
Dr.Ci:Labo was founded by renowned Japanese dermatologist Dr. Shirono in 1999. All its products offer high potency of active ingredients with clinically proven efficacies. Its latest innovation, the Retin 169, is no exception. The formula has been equipped with patented technology and is claimed to offer 1.69x the retinol bioactivity of its competitors. It lifts and firms the skin and prevents the signs of skin-pre-ageing after one week of use.
“Retin 169 is our newest launch for the second half of the year,” Tong says. “Retin 169 has 1.69x the bio-efficacy of other similar products in the market. It is highly efficacious yet mild enough for first time users.”
Dr.Ci:Labo partnered with China Duty Free Group (CDFG) last year to unveil a debut O2O Concept store at the newly opened cdf Haikou International Duty Free Shopping Complex in Hainan. The opening marks a milestone in the brand’s travel retail expansion, particularly in the channel hotspot of Hainan.
Gueulet concludes: “As we come out of COVID-19, we want to tell the industry that we are here and we are ready to grow, so be ready for us.” ✈
