Moodie Davitt WeChat: Key stories from Week 4

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China, with stories posted in Mandarin and English.

The Moodie Davitt Report has stepped up its unrivalled Chinese language coverage of key China-related stories, anchored by our main WeChat platform. The latest total of 5,125 is matched by encouraging reading and sharing levels.

This service is complemented by our Moodie Davitt Report China Travel Retail Express platform, also on WeChat, which publishes daily. We also publish the China Travel Retail Report, a quarterly eZine.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong.

The Moodie Davitt Report China team: (Left to right) Yimei Zhang and Dachang Wang are based in Hainan, while Penelope Zhou and Martin Moodie are in Hong Kong

They are supported by Chief China Representative Yimei Zhang, former Deputy General Manager at Hainan Tourism Investment Duty Free Co. (HTDF) in Sanya, who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Yimei Zhang.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat service. Our platforms complement the strong and growing Chinese readership of our English language service. For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,125名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Painting the town red: Tom Ford Beauty, owned by The Estée Lauder Companies, hosted a successful Chinese New Year-themed exclusive event earlier this month at cdf Sanya International Duty Free Shopping Complex in Haitang Bay. Click here for our WeChat story and here for our original English version.
On location: Lotte Duty Free has celebrated the grand reopening of its Central Duplex wines, spirits & tobacco store at Changi Airport Terminal 3 and the formalisation of its now fully open 19-store operation at the Singapore gateway. Click here for our WeChat story and here for our original English version.
A hive of wonders: Luxury beauty house Guerlain, part of LVMH Group, has opened an ‘Ultimate’ Boutique at the newly opened cdf Sanya International Duty Free Shopping Complex (cdf Mall) Block C in Haitang Bay. The boutique was opened in partnership with China Duty Free Group. Click here for our WeChat story and here for our original English version.
Tennis themed pop-up: Chinese baijiu company Luzhou Laojiao has partnered with Lotte Duty Free for a pop-up activation at Melbourne Airport to celebrate the Australian Open, for which it is the tournament’s exclusive designated baijiu. Click here for our WeChat story and here for our original English version.
“Luxury without boundaries”: DFS Group has launched a new concept, ‘Beauty Collective’, in Hong Kong, which the retailer said responds to customer expectations for personalised shopping experiences. Click here for our WeChat story and here for our original English version.
Embracing cultural heritage: Kiehl’s Travel Retail Asia Pacific is celebrating the 2023 editions of its annual Kiehl’s Loves campaign in Macau and Hainan. Click here for our WeChat story and here for our original English version.

Roaring towards Chinese New Year: Diageo-owned Scotch whisky brand Johnnie Walker has partnered with renowned Taipei-born, New Jersey-raised visual artist James Jean to create a limited-edition Johnnie Walker Blue Label expression in celebration of the Year of the Dragon. It is now available in global travel retail.

Check out the video below and click here for our WeChat story and here for our original English version.

‘Let Your Light Shine’: American skincare brand Elizabeth Arden last month hosted an exclusive VIP beauty event with China Duty Free Group in Hainan province. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Scan the QR codes (you must be in WeChat) to visit The Moodie Davitt Report Official Account (pictured left, weekly posts) and China Travel Retail Express (right, daily) platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) Irene@MoodieDavittReport.com for native opportunities. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com
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