USA. Master ConcessionAir has introduced three concessions at Salt Lake City International Airport. P.F. Chang’s, Rockwell Ice Cream and Hugo Coffee Roasters have all opened in Concourse A.
P.F. Chang’s is serving up authentic Asian cuisine while embracing the traditional techniques of wok cooking, a 2,000-year-old method that uses a 700-degree flame to preserve nutritional value and bring out the flavours of each ingredient.
In addition to wok-fired favourites served for breakfast, lunch and dinner, guests can also enjoy decadent desserts and cocktails. There are both seated and to-go options.
P.F. Chang’s Senior Director, Global Brand Development Rafik Farouk said: “Our heritage is a story of innovation and passion for creating authentic culinary experiences, and we are thrilled to finally share it with SLC travellers.
“As an airport guest, you do not have to sacrifice flavour or premium service just because you’re on-the-go. Our new location in Concourse A at SLC Airport provides an opportunity for guests to experience a unique ambiance while enjoying authentic dishes whether they choose to dine in or takeout.”
Utah company Rockwell Ice Cream offers guests premium ice cream made in-house daily. Using only natural ingredients and no artificial flavourings, the concession takes inspiration from traditional American ice cream parlours.
One of Rockwell’s signature flavours, The G.O.A.T, won a Best Ice Cream in America award in 2019.
Hugo Coffee Roasters, another Utah brand, offers locally roasted organic fair-trade coffee with dog-themed names and food options. Founder & CEO Claudia McMullin named the company after her rescue dog Hugo and it has become known for its support of animal welfare charities.
Also on the menu are made-to-order smoothies, teas and protein shakes as well as all-day breakfast options such as baked bagels, breakfast sandwiches, pastries and more.
McMullin said: “At Hugo Coffee, we are thrilled to have a retail location in the SLC International Airport, Concourse A. And the positive feedback from travellers has been so heartwarming. We love to see how our animal welfare mission (coupled with our fantastic coffee) connects with our customers. We cannot thank MCA enough for this opportunity.”
Master ConcessionAir CEO and Co-Founder Peter Amaro commented: “Master ConcessionAir is thrilled to unveil three new concepts for travellers in Concourse A at Salt Lake City International Airport.
“We take immense pride in introducing P.F. Chang’s, Rockwell Ice Cream and Hugo Coffee Roasters, each providing a distinct and elevated dining experience for our airport guests. These destinations are a sure stop for passengers before or after their flight and are sure to leave a lasting impression.”
Master ConcessionAir’s airport portfolio also includes concessions in Miami, Orlando, Fort Lauderdale, Atlanta, Chicago, Boston, Newark, Washington and Los Angeles airports.
A new partnership with Starbucks
Master ConcessionAir also announced it has entered into a license agreement with Starbucks, the world’s largest roaster and retailer of speciality coffee, to expand the brand’s presence in airports across the US.
Amaro said: “We’re extremely thrilled and excited with the opportunity to work with Starbucks. There’s no doubt this is a historical moment for MCA in the addition of Starbucks to our brand portfolio.
“This aligns perfectly with our growth strategies for North America. Starbucks is also known for serving a welcoming atmosphere to relax and recharge between flights, while ensuring guests have access to their preferred cup of coffee while travelling.” 
Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.
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