CHINA. Italian leathergoods company Bric’s has partnered with CDF-Sunrise Duty Free to enhance its online presence in China.
The agreement follows the launch of a Bric’s store in Tmall last year and underlines its mission to make its premium travel luggage, bags and accessories more accessible in the China market. Bric’s is now available across CDF-Sunrise Duty Free’s ecommerce platforms.
According to Bric’s, its partnership with CDF-Sunrise Duty Free underlines its ongoing strategy of building a multi-channel network in China.
The company said: “With a heritage spanning over 70 years, Bric’s represents the epitome of Italian craftsmanship, combining timeless elegance and style. Bric’s collections are designed for discerning travellers who value quality and luxury in every detail.
“Our partnership with CDF-Sunrise, which boasts a loyal user base of more than 30 million, aligns perfectly with Bric’s values and dedication to meeting the desires of consumers.
“We are confident that this new channel will further consolidate its position in the luxury travel goods industry, offering unparalleled quality.” ✈
