CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for January covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches January 2024
1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Hennessy VSOP
4. Hibiki Suntory Japanese Harmony Master’s Select
5. Suntory Yamazaki Distiller’s Reserve
6. Suntory Roku Gin 43%
7. Suntory Yamazaki 12 Year Old
8. Hennessy VSOP Chinese New Year of Rabbit 2023 Limited Edition
9. Wuliangye Crystal
10. Martell Cordon Bleu
11. Kweichow Moutai Legendary Libai giftbox
12. Martell XO
13. Kweichou Moutai 50 Year Old
14. Dassai Beyond
15. The Macallan Sherry Oak 18 Year Old
16. The Macallan Double Cask 12 Year Old
17. Kweichow Moutai Small Batch Blend 53%
18. Duc de Fugue XO Limited Edition
19. Bowmore 18 Year Old Aston Martin
20. The Macallan Colour Collection 18 Year Old
At a glance: Makeup
- January 2024 shows month-on-month position movements from the December 2023 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches January 2024
1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. Tom Ford Eye Color Quad Eyeshadow Palette #04
4. Dior Addict Lip Glow Color Awakening Lip Balm #001
5. Lancôme Absolue Fluid Foundation Shade #100
6. Giorgio Armani Lip Maestro #405
7. Albion Elégance La Poudre Haute Nuance #01
8. Chanel Les Beiges Natural Eyeshadow Palette #light
9. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
10. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup SPF20 Duo
11. Estée Lauder Double Wear Stay-in-Place Makeup #17
12. Nars Light Reflecting Setting Powder
13. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
14. YSL Rouge Volupté Shine #46
15. Tom Ford Lip Color #16
16. Chanel Rouge Coco Flash, Colour Shine #90
17. YSL Vinyl Cream Lip Stain #416
18. Chanel Poudre Universelle Libre Natural Finish Loose Powder #10
19. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
20. Dior Addict Hydrating Shine Lipstick #740 Saddle
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches January 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. La Mer Crème de la Mer
6. Clarins Double Serum Complete Age Control Concentrate
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
9. Lancôme Advanced Génifique Youth Activating Concentrate
10. La Mer The Eye Concentrate
11. Guerlain Youth Watery Oil No Color
12. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
13. SK-II Pitera Deluxe Set
14. Estée Lauder Micro Essence Treatment Lotion with Bio-Ferment
15. La Mer The Lip Balm
16. SK-II Facial Treatment Essence 330ml
17. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
18. Lancôme Absolue Soft Cream Moisturizer
19. Lancôme Absolue Revitalizing Eye Cream Duo
20. Lancôme UV Expert Agua Gel
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches January 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Chanel Gabrielle Essence edp
4. Le Labo Santal 33 edp
5. Chanel Bleu De Chanel edp
6. Tom Ford Oud Wood edp
7. Jo Malone London Wood Sage & Sea Salt edc
8. Byredo Rose of No Man’s Land edp
9. Bvlgari Pour Homme edt
10. Chanel Bleu De Chanel Parfum
11. Dior Sauvage edt
12. Chanel Chance Eau Fraiche edt
13. Frederic Malle Rose Tonnerre
14. Armani Privé Thé Yulong edt
15. Chanel Chance Eau Tendre edt
16. Jo Malone London Wild Bluebell edc
17. Chanel Coco Mademoiselle Intense edp
18. Chanel Coco Mademoiselle L’eau Privée – Night Fragrance
19. Creed Silver Mountain Water edp
20. Jo Malone London English Pear & Freesia edc
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches January 2024
1. Ferrero Rocher Box 375g
2. Godiva Milk Chocolate Pearls 43g
3. Godiva Tower Napolitains Medium 450g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Lindt Tube Assorted 400g
6. Ferrero Rocher Collection 24pcs
7. Lindt Excellence Dark A Touch of Sea Salt 100g
8. Godvia Connoisseur Milk Chocolate Box 18pcs
9. Toblerone Milk Messages 360g
10. Godiva Carrés Dark 72% 36pcs
11. Godiva Gold Ballotin Box 290g
12. Lindt Lindor Tube Milk 400g
13. Ferrero Rocher Hanuta Minis 200g
14. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
15. Godiva Carrés Milk 36pcs
16. Lindt Excellence Dark 85% Cocoa 100g
17. Toblerone Dark
18. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
19. Godiva Milk Chocolate Assortment G Cube 175g
20. Godiva Milk Salted Caramel Tablet 100g
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches January 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
4. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
5. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
6. Rolex GMT-Master II, Oyster, 40mm, Oystersteel, Jubilee bracelet
7. Cartier Tank Must, small model, quartz movement, steel, leather
8. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42mm, Steel on rubber strap
9. IWC Portugieser Chronograph, stainless steel case, 40.9mm
10. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
11. IWC Portugieser Chronograph, stainless steel case, automatic, self-winding, 41mm
12. Cartier Ballon Bleu de Cartier, 33mm, steel, diamonds
13. Cartier Ballon Bleu de Cartier, 33mm, steel, pink
14. Cartier Ballon Bleu de Cartier, 33mm, steel, leather
15. Chopard Happy Sport, 30mm, automatic, rose gold, stainless steel, diamonds
16. Chopard Happy Sport, 36mm, automatic, stainless steel, diamonds
17. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
18. Rolex Oyster Perpetual Datejust, 31mm, Oystersteel, yellow gold, olive-green diamond-set dial, Jubilee bracelet
19. The Longines Master Collection moonphase, 42mm, silver ‘barleycorn’ dial
20. Jaeger-LeCoultre, Rendez-Vous Classic Night & Day, 29mm, stainless steel
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches January 2024
1. Louis Vuitton CarryAll MM
2. Louis Vuitton Neverfull MM Beige
3. Louis Vuitton Boulogne Black
4. Louis Vuitton NéoNoé Rose Poudre
5. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
6. Louis Vuitton Diane satchel, monogram canvas
7. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
8. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, black
9. Louis Vuitton Speedy Bandoulière 25
10. Louis Vuitton OnTheGo MM Other Monogram Canvas
11. Louis Vuitton Nano Speedy
12. Louis Vuitton Multi Pochette Accessoires, Kaki
13. Louis Vuitton Wallet on Chain Ivy
14. Loewe Mini Puzzle Bag in classic calfskin, tan
15. Louis Vuitton Pochette Métis Monogram Reverse Canvas
16. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal, black
17. Chanel Classic Handbag, lambskin, black
18. Gucci GG Marmont matelassé mini bag
19. Gucci 1955 Horsebit Bag GG Supreme, brown, online exclusive
20. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, black
At a glance
- January 2024 shows month-on-month position movements from the December 2023 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches January 2024
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Bvlgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
5. Cartier Love bracelet, rose gold
6. Cartier Love wedding band, rose gold
7. Cartier Love bracelet, SM rose gold
8. Tiffany T Smile Pendant, rose gold, small
9. Bvlgari B.zero1 necklace, rose gold
10. Bvlgari B.zero1 Necklace, rose gold, diamonds
11. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Cartier Love necklace, 2 diamonds, yellow gold
14. Cartier Love bracelet, 4 diamonds, rose gold
15. Bvlgari Divas’ Dream necklace, rose gold, diamond, carnelian
16. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
17. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
18. Van Cleef & Arpels Vintage Alhambra pendant, guilloché rhodium plated 18K white gold
19. Chaumet Jeux de Liens pendant
20. Cartier Love wedding band, rose gold, diamond
