CHINA. The Estée Lauder Companies (ELC) is showcasing its diverse brand portfolio at the ongoing (13-18 April) China International Consumer Products Expo (Hainan Expo) in Haikou, marking its third consecutive year at the event.
Its showcase features Aveda, Bobbi Brown, Clinique, Darphin, Dr.Jart+, Estée Lauder, Editions de Parfums Frédéric Malle, Jo Malone London, Kilian Paris, La Mer, Le Labo, Lab Series, Mac, Origins and Tom Ford.
This year marks Le Labo’s debut at the expo, following its recent entry into the Hainan market with two fragrance labs. As reported, one is at the Global Beauty Plaza in Block C of the cdf Sanya International Duty Free Shopping Complex (cdf Mall) in Haitang Bay and the second is at the cdf Haikou international Duty Free Shopping Complex in Haikou.
The ELC pavilion was launched through an innovative digital ceremony on the opening day of the Hainan Expo.
It was attended by Member of the Standing Committee of the CPC Hainan Provincial Committee, Secretary of the Provincial Discipline Inspection Commission and Director of the Provincial Supervision Commission Guomeng Chen; Head of the Discipline Inspection and Supervision Team of Hainan Provincial Commission for Discipline Inspection and Supervision in the Provincial Department of Commerce Aixiang Xiong; and China Duty Free Group Deputy General Manager Yanguang Wang.
Key ELC officials present at the official ceremony included Travel Retail Global President Israel Assa; President, Commercial, Travel Retail Worldwide (also CICPE First Rotating Chair of the Exhibitor’s Alliance) Javier Simon; Senior Vice President/General Manager, Travel Retail Asia Pacific Karen Housman; Vice President/General Manager, Travel Retail China Maggie Wu.
This year marked Assa’s first visit to the Hainan Expo. During the opening ceremony, he emphasised ELC’s commitment to strengthening its ties with the Chinese consumer and travel retail industry.
Assa said: “The Estée Lauder Companies is greatly appreciative of the growth we have shared with China and its travel retail industry.
“Hainan has become the centrepiece of the travel retail industry, and we are proud of how we have grown on this island over the past decade. We look forward to continuing to support its development into a world-class tourism destination and global shopping mecca.”
The pavilion is shaped like a petal, with light-pink gradients and interlacing layers. Its construction employed ELC’s Responsible Store Design framework, highlighting the company’s sustainable design initiatives.
The setup reuses building materials from prior exhibitions while recyclable paper and reusable yarn is integrated throughout the design.
Visitors to the pavilion can follow the petal-shaped route through the space, exploring The Estée Lauder Companies’ heritage, brand stories and ESG commitments.
ELC has dedicated a portion of the pavilion to its Breast Cancer Campaign, which The Moodie Davitt Report supported with a homepage makeover last October. This area reflects the company’s 30-year project to raise awareness, fund research and support those affected by breast cancer.
The campaign supports over 60 organisations globally, including the China Women’s Development Foundation which focuses on providing financial assistance to women in need during breast cancer treatment.
It also supports the Breast Cancer Research Foundation, through which ELC funds an annual research grant examining disparities in breast cancer among Asian-American communities.
Additionally, the pavilion showcases the beauty house’s dedication to product and retail innovation by highlighting R&D intiatives such as the China Innovation Lab in Shanghai.
The company noted: “Within the pavilion, visitors discover how ELC brands are leveraging technology to embrace sustainable packaging and ingredient sourcing without compromising quality.” ✈
Scroll to see our highlights from the ELC pavilion
