The Lakes Distillery has appointed Irish travel retail drinks agent and distributor Duty Free Global as the company’s partner in the global channel.
Home to the ‘World’s Best Single Malt Whisky’ (2022 World Whiskies Award), the distillery is located on the north shore of Bassenthwaite Lake in England’s the Lake District National Park. Since it was established in 2011, The Lakes Distillery has quickly emerged as one of the key players in the new world of whisky due to its unique and holistic approach to whisky flavour creation.
A design-led whiskymaker, The Lakes Distillery is an expert in sherry-wood maturation.
It is also popular for using the art of élevage – the interplay between spirit, oak and air – during maturation, creating the majority of the whisky’s flavour.
Duty Free Global Founder Barry Geoghegan commented: “We, the DFG team, visited The Lakes Distillery in the beautiful English Lake District and all agreed it is a wonderful place with amazingly passionate people.
“The quality of the whisky was the real standout. Allied to luxury dark spirits and with attractive packaging, the team is well-equipped to build a strong base in global travel retail.
“It was no surprise to us that The Whiskymaker’s Reserve No.4 won the ‘World’s Best Single Malt Whisky’ at the World Whiskies Awards in 2022 and we look forward to tasting what will be their first exclusive duty-free single malt with our customers at the TFWA in Singapore in May.
“Having been treated to a sneak preview, we can’t wait to share the whisky that is rich and opulent, and we know our operators and consumers will love.”
The Lakes Distillery CEO James Pennefather added: “We are thrilled to embark on a groundbreaking partnership with Duty Free Global that will provide discerning travellers with an unparalleled whisky experience.
“This partnership represents a significant milestone for us, as we expand our reach and introduce our spirits to a global audience.
“As two organisations known for our commitment to excellence and innovation, we aim to offer an exceptional range of The Lakes Whisky, including exclusive global travel retail releases, that are carefully designed to bring joy and flavour to connoisseurs and newcomers alike.
“An exclusive collaboration in duty-free stores worldwide, we look forward to rewarding global consumers with sherry-led whisky that is rich with deeply complex layers of flavour and our distinctive indulgent finish.” ✈
