CHINA. L’Oréal Travel Retail is celebrating the successful run of the L’Oréal Paris Age Perfect Nectar Royal pop-up campaign at the Hainan Tourism Duty Free Shopping Complex in March. It was the first-ever activation to celebrate the L’Oréal Paris Age Perfect Nectar Royal franchise.
Hainan Tourism Investment Duty Free Corporation operates the business as licence holder, with support from Lagardère Travel Retail.
The pop-up’s design paid homage to the gold colour palette of the hero cream and featured stunning arrangements of Manuka flowers.
The activation highlighted L’Oréal Paris’ accessible luxury positioning and celebrated its hero Age Perfect Nectar Royal Cream, now available in a travel retail-exclusive upsized 80ml format.
It was designed to immerse travellers in an engaging beauty journey through storytelling and retailtainment, inviting them to discover the efficacy and sensoriality of the cream first-hand.
Manuka Honey, the cream’s star ingredient, was the central focus of the pop-up. Inside, shoppers were able to learn about the rarity of the Manuka flower and the details surrounding the intricate extraction process to create the cream.
In addition, travellers could enjoy luxurious five-minute hand massages free with any purchase.
L’Oréal Paris Travel Retail Asia Pacific General Manager Arnaud Darde commented: “We are elated to have partnered with Lagardère Duty Free for the first-ever activation for L’Oréal Paris’ Age Perfect Nectar Royal Cream. This gold pop-up offers a memorable travel retail experience, blending captivating displays, immersive storytelling and elevated customer experiences.
“But our journey does not stop here. We are committed to create greater excitement for travellers throughout the Asia Pacific region by bringing the best of accessible luxury to all domestic and international travellers.”
L’Oréal Paris Age Perfect Nectar Royal
In addition to the central Manuka honey ingredient, the cream also contains tetrapeptides to help retain skin collagen by strengthening the skin’s fibres and proxylane to renew collagen for a tighter, firmer complexion. ✈
