INDIA. Ospree Duty Free has added Himalayan sipping rum Idaaya to its premium spirits offer at Mumbai Chhatrapati Shivaji Maharaj International Airport. The homegrown brand, exclusively available in travel retail, was introduced at the airport on 12 July.
Idaaya rum is aged for 12 years in bourbon casks and finished in a solera system of sal wood casks. The deep amber liquid features an aroma of jaggery, vanilla and all-spice, and notes of caramel, dark chocolate and tropical fruits.
Founder & CEO Karishma Manga Bedi found inspiration for Idaaya rum from a fermented sugarcane drink mentioned in the Arthashastra, an ancient Indian Sanskrit treatise.
The brand noted: “The mountains are intrinsic to the character of our rum. The high altitude, crisp cool air and Himalayan spring water add a unique character to it.”
Ospree Duty Free CEO Avishek Bambii Das commented: “We are thrilled to offer a platform for Idaaya Rum. This meticulously crafted dark rum embodies the rich heritage of Indian rum-making and we are confident it will resonate with the sophisticated palates of our discerning clientele, as their demand for homegrown spirits continues to rise.”
Bedi said: “Idaaya strives to capture the essence of discovering a moment of reflection and the spirit of exploration in every bottle, and it feels amazing to have received so much appreciation.
“We’re super excited to partner with Ospree Duty Free as they share our passion for showcasing exceptional products to a global audience – especially to those seeking India’s rich heritage.”
Idaaya has gained worldwide recognition with multiple awards: Double Gold at the 2024 SIP Awards; Silver for Rum Made in Asia at The Spirits Business’ The Asian Spirit Master 2024; and Bronze at the International Wine and Spirits Competition 2024 in the aged category. ✈
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