Quintessential Brands has teamed up with global travel experience player, Avolta to launch premium Ready-to-Drink (RTD) cocktail brand Chamère in travel retail.
The 75cl Chamère bottle (10.5% ABV) will be exclusively released in the channel by Avolta and will be available at its stores across the UK, Europe, Latin America, North America and Asia Pacific for 12 months starting mid-August.
These include Avolta’s F&B, duty-free and Hudson convenience store concepts.
Inspired by the hit television show Emily in Paris, the expression was released in collaboration with Paramount and MTV Entertainment, producers of the successful Netflix series.
The concept of Chamère was inspired by a scene in the show when the main character, marketing executive Emily Cooper, enjoys the Kir Royale cocktail and proposes it as a Ready-to-Drink product to clients.
Following that episode, the drink started to trend online, creating strong demand from fans to recreate the brand.
The roll-out of Chamère comes ahead of the Netflix show’s Season 4 premiere in August.
The travel retail launch will be supported by a series of promotions, featuring in-store digital displays and sampling activations.
Quintessential Brands Global Travel Retail Regional Director Oliver Storrie said: “We are delighted to be launching Chamère, the Emily in Paris Kir Royal cocktail, in Avolta’s network of stores globally.
“The Chamère RTD bottle is the perfect fit for the travel retail market and an ideal choice for travellers looking for a high-profile gift or a ready-to-drink Kir Royale to enjoy at home.”
Avolta Global Category Head of Liquor David de Miguel added: “We are constantly seeking new, unique and exciting products to offer to our customers, and Chamère ticks all those boxes.
“The design and presentation of the product encapsulates the Emily in Paris aesthetic, which will really engage customer interest. The 75cl bottle will have real impact on shelf and is the perfect drinks choice for social occasions and holiday celebrations.
“Chamère very much taps into the growing trend for premium ready-to-drink cocktails and is perfect for travellers. We are delighted to partner with Quintessential Brands, to make Chamère exclusively available to our valued customers globally and are confident it will be a great success.” ✈
