CHINA. DFS has launched a promotional campaign with exclusive offers in celebration of the Mid-Autumn Festival (17 September) and National Day ‘golden week’ holidays (1-7 October) at Chongqing Jiangbei International Airport.
The DFS Chongqing Jiangbei Airport Store boasts over 30 international brands in various categories across 18 boutiques along its shopping avenue. The retailer has collaborated with Bvlgari and Moncler to curate exclusive Golden Carnival offers for travellers.
A fully optimised omnichannel strategy ensures seamless shopping for consumers, the retailer said. The promotions are aimed at travellers seeking celebratory gifts for themselves or their loved ones during the Chinese festivities.
DFS partnered with Bulgari to present its classic jewellery pieces. The Fiorever collection is inspired by the four-petaled flower symbolising happiness and joy while the Serpenti Viper series crafted from 18K rose gold is adorned with diamonds and mother-of-pearl.
Luxury down jacket brand Moncler is showcasing seasonal wardrobe items for men and women this autumn. Gles Women’s Down jackets crafted from nylon feature signature quilting and pocket details while the Oiron range boasts a detachable waist belt and plush accents for daily autumn wear.
The retailer continues offering exclusive services, including private shopping consultations, premium member rewards through the DFS Circle programme, online concierge, home delivery and global return guarantees. Travellers can explore additional exclusive gifts through the DFS online shopping platform.
As part of DFS’ omnichannel strategy, travellers at Chongqing Jiangbei International Airport and Shanghai Hongqiao International Airport can browse and select premium gifts through the retailer’s corporate WeChat service.
The retailer will continue to embrace seasonal promotions for travellers this year. ✈️
