SOUTH KOREA. Estée Lauder Travel Retail, in partnership with The Shilla Duty Free, has introduced an experiential Estée Lauder boutique at Incheon International Airport Terminal 2.
Estée Lauder Travel Retail Asia Pacific Vice President/General Manager Selina Thng commented: “We are proud to bring a new retail standard to The Shilla at Incheon Airport, offering high-touch services and elevated experiences for travelling consumers, demonstrating Estée Lauder’s skincare, makeup and fragrance expertise.
“Our store is designed to provide an unparalleled shopping experience, representing the intersection of luxury and high science.”
The concept showcases the brand’s luxury Re-Nutriv skincare line, backed by 15 years of skin longevity research and powered by its exclusive age-reversal technology, SIRTIVITY-LP.
To elevate the shopping experience, the store also incorporates innovative retail technology, including the iMatch Skin Analysis Pro, which offers bespoke skincare solutions tailored to each traveller.
This experience is complemented by high-touch beauty services, such as personalised skincare consultations, facial treatments and makeup services.
The Shilla Duty Free Vice President, Merchandising Changha Shin said: “We are delighted with our partnership with Estée Lauder and look forward to the future of travel retail beauty at Incheon Airport.”
To celebrate the opening, shoppers who make qualifying purchases will receive rewards such as a deluxe gift set complete with exclusive samples.
As a tribute to the Korean culture, each gift set comes with a Re-Nutriv Cryo Massage Tool adorned with a traditional Norigae charm. ✈
