ITALY/INTERNATIONAL. Leading inflight entertainment and connectivity (IFEC) company Safran Passenger Innovations (SPI) and travel retail marketing start-up E23 have announced a new collaboration.
E23 said the partners will integrate SPI’s RAVE (Reliable, Affordable and Very Easy) IFEC advertising and retail platform with the E23 demand-side platform (DSP) to create new investment opportunities for airlines and travel retail brands to maximise duty-free sales.
RAVE already serves a global airline customer base and is used by billions of passengers each year. The platform is a cloud-based product that enables airlines and advertisers to manage multiple ad campaigns, improve content targeting and monitor passenger engagement and performance using AI technology.
E23 enhances travel retail media through its innovative DSP, designed specifically for major consumer brands and media agencies worldwide. The platform leverages advanced travel data to provide highly targeted marketing solutions within the duty-free ecosystem.
A key partner to industry leaders such as Hivestack, JCDecaux, Exterior Plus, Huawei Petal Ads (read our story here) and Quividi (story here), E23 said it offers valuable sales measurement insights for merchandising-focused retail media touchpoints.
The partnership was showcased to leading travel retail operators and brands at the TFWA Innovation Lab during the TFWA World Exhibition in Cannes earlier this month.
“With global retail media spending projected to reach US$140 billion this year, the travel retail sector is poised to capitalise on this emerging advertising frontier,” E23 Founder & CEO Alessandro Lo Piano told The Moodie Davitt Report.
“The E23-Safran Passenger Innovations partnership marks a significant step in unlocking the potential of travel retail media advertising, empowering brands and duty-free operators with powerful tools to enhance their marketing strategies and drive growth.” ✈
