SOUTH KOREA. The House of Dior (LVMH Beauty), in partnership with The Shilla Duty Free, hosted an exclusive two-day beauty masterclass last month, highlighting the luxury brand’s Ball of Dreams holiday gifting campaign.
Held on 27-28 November, the event brought together 30 top customers at The Shilla Duty Free Prestige Lounge in its downtown Seoul store.
The masterclass consisted of four sessions in Korean and Chinese, highlighting Dior’s most popular offerings.
A glittering affair
The Dior Ball of Dreams reimagines the elegance of Château de Versailles, a tribute to Christian Dior’s admiration for the palace and its famed costume balls.
Featuring Dior’s holiday aesthetics, the event offered VIP guests the opportunity to explore the brand’s signature pieces and holiday gifting offerings, with a focus on Dior Prestige, its premium skincare line.
Known for its regenerating and perfecting properties, this skincare range highlights products such as La Micro-Huile de Rose Activated Serum and La Crème, both popular for their rejuvenating results.
The event immersed guests in the famed Rose Garden of Granville in France, home to the rare and precious flower that forms the essence of Dior Prestige.
Guests were indulged in personalised hand massages within an exclusive setting, allowing them to experience the skincare range’s rejuvenating benefits. Dior’s beauty consultants guided them through an in-depth introduction to the full Dior Prestige collection.
Exclusive gifting inspired by Versailles’ elegance
The experience continued with the introduction of Dior’s limited-edition holiday offerings.
These included a selection of holiday gifts comprising the 30 Montaigne Advent Calendar and the Ladose Music Box.
The event also offered guests a Dior holiday tea set with indulgent treats, followed by a wreath workshop where guests created personalised Dior wreaths. ✈
